Hosted by Pearl Zhu, Retail and E-Commerce lead at the China Britain Business Council (CBBC), you will get a comprehensive overview of the Chinese e-commerce market, including:

  • An introduction to CBBC
  • Routes to market options
  • Cross Border E-commerce (CBEC) overview
  • Differences between General Trade and CBEC
  • E-Commerce platforms
  • Social commerce and key players
  • Live commerce
  • Digital marketing

 

To view the full programme of webinars taking place during Global E-Commerce Month click here.