Consumer Masterclass June 2024 - Navigating the Chinese Market: Strategies for Success
Led by CBBC and joined by distinguished experts from our extensive members network, this comprehensive session is tailored to equip UK consumer brands with the strategic insights and practical tools needed to succeed. Delve into essential topics such as market routes, e-commerce dynamics, digital marketing strategies, and consumer trends, gaining invaluable knowledge to navigate the complexities of the Chinese market landscape.
Whether you're a newcomer seeking entry or an established player aiming to expand, this hands-on guide provides actionable strategies uniquely crafted to empower UK brands, ensuring you stay ahead in one of the world's most dynamic markets. Don't miss this opportunity to unlock your brand's potential and thrive in China's vast consumer landscape.
Register now to secure your spot and propel your brand towards success!
Agenda:
11:00 Arrival and registration
11:15 -12:00 Session 1: Market Entry Essentials (by Celine Tang, Retail and e-Commerce Sector Lead, CBBC)
- Market Routes: Exploring entry strategies tailored to your business objectives.
- Market Access: Navigating regulatory requirements and compliance considerations.
- E-commerce Landscape: Understanding key platforms and consumer behaviour trends.
- Commercial Hubs Update: Updates on retail hubs and emerging opportunities.
12:00 - 12:45 Session 2: Marketplace and Case Studies (by Shlomi Mahfouda, CEO, Up2China, via Teams)
- Marketplace: Leveraging the right platform for market entry.
- Setting Up Your E-Commerce Presence: Step-by-step guide and best practices.
- Case Studies: UK brands success stories on Tmall.
12:45 - 13:30 Lunch
13:30-14:15 Session 3: Digital Marketing Strategies (by Domenica di Lieto, CEO, Emerging Comms)
- Market Strategies: Tailoring marketing strategies for UK brands entering China.
- Channels: Exploring effective digital marketing channels.
- Sales Engagement: Strategies for engaging Chinese consumers and driving sales.
14:15 – 15:00 Session 4: Consumer Trends (Andrew Atkinson, Director of Insights & Research, China Skinny)
- Insights into current consumer trends shaping the Chinese market.
- Understanding consumer behaviour and preferences.
- Leveraging trends to build successful marketing and branding strategies.