• £120+VAT for CBBC members
  • £180+VAT for non-members



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Celine Tang - Retail & e-Commerce Sector Lead, CBBC

Celine Tang has been based in the UK for the last 4 years and for most of this time she has been working as a freelance Consumer Consultant across the Beauty, Fashion, Lifestyle, Food and Drink sectors.  

Between 2013 - 2017, Celine worked in the New Zealand Consulate General in Shanghai, prior to which she gained an MSc in Social Anthropology from the London School of Economics. 

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Domenica Di Lieto - CEO, Emerging Communications

Domenica Di Lieto is CEO of Emerging Comms, an award-winning marketing agency that activates ambitious brands in China. She has almost a decade's experience in China marketing and over thirty years at agencies working on the ground in sales and marketing, as well as the client and media own side.

In 2015, Domenica founded Emerging Comms after identifying a gap in the Chinese market and saw the need for strategic marketing planning and delivery in complex industries. With dedicated teams in London and Shanghai, Domenica has built a consultancy that uses original thinking and marketing flair to develop fresh, cohesive and achievable campaign ideas.

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Andrew Atkinson - Director of Insights and Research, China Skinny

Andrew Atkinson is a Director at Shanghai-based China Skinny, one of China's best-known marketing and research agencies. Established in 2011, China Skinny has worked with over 200 multinational brands across 26 categories and writes the most-read newsletter about marketing to China. Since joining China Skinny in 2016,

Andrew has worked on projects for British brands like Holland & Barrett and Yorkshire Tea through to the likes of Reckitt Benckiser and IKEA, and has a very close understanding of the changing make-up of Chinese consumers.

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Shlomi Mahfouda - Up2China Co-Founder & CEO

Shlomi is a dynamic entrepreneur with expertise in foreign languages, analytics, and leadership. He founded successful ventures like Up2China, gaining a deep understanding of Chinese e-commerce and consumer behavior. With strong interpersonal skills, he leads diverse teams to success and fosters lasting client relationships. Shlomi excels at incubating projects in China, crafting go-to-market strategies, and connecting his clients and partners.