Success in the market hinges on thorough understanding of the complex regulatory environment and working with the right partner to choose the right sales channels and build  communication with Chinese consumers. 

The EUSME Centre and China-Britain Business Council is pleased to join forces with member company Chemlinked to present a regulatory roadmap for food and drink exporters to China in 2021. We will touch on the main headlines expected in compliance and food safety this year and delve into the consumer trends and new emerging opportunities in the market.

This online briefing is for UK & EU food and drink exporters, brands ambassadors, policy makers and food and drink compliance specialists.   
 
China Food and Drink Market in 2021: Regulatory headlines and key consumer trends
 
Agenda:

1. Overview of the macro-environment of China’s food importation
2. Imports performance
3. Regulations, China national (GB) standards and drafts unveiled in 2020
4. Key product categories regulatory updates
-              Dairy products
-              Complementary baby food
-              Health food
-              Food ingredients
5.  Key regulatory updates for Hong Kong, Macau and Taiwan
6. Consumer trends and new opportunities for UK food and drink brands
7. Sector events and meet the China buyer opportunities in 2021
 

Speakers:
 
Yilia Ye

Yilia is head editor of Chemlinked food portal and also an experienced food regulation analyst at REACH24h Consulting Group. Her broad experience in the food sector in China has afforded her unique insight on key areas including China’s cross-border e-commerce, dairy products, infant formula and health food compliance and trends. She is recognized as a knowledgeable expert in food regulation sector and has delivered speeches in multiple industry conferences such as Dairy Asia Pacific Summit 2018.
 

Ran Guo
 
Ran leads CBBC’s Food and Drink Sector team in China to provide business support services to UK companies. Ran works closely with partner UK government departments and trade associations to deliver research reports, trade missions, and local showcasing events. She also organises and participates in sector trade shows around China.

Prior to joining CBBC, Ran worked in the consulting industry in Shanghai and Beijing for six years, where she developed her specialities in primary market research, company due diligence, and competition intelligence analysis. Ran has excellent research skills and a thorough understanding of the various obstacles international companies face when entering the China market.