This series is sponsored by Woodburn Accountants & Advisors.

For any business it pays to know your market, especially if you are planning to establish an operation in China.

Whether you are trying to assess the level of market demand before releasing a new product or service; choose the best city or cities in which to sell; simply trying to understand what factors will influence customer spending; or analyse what your competitors are already doing in-market, data is a key ingredient in your recipe pack that will truly help you to understand your customers’ needs and expectations and how to gain market share in an extremely competitive environment.