Activity: Sector roundtable


Price: £50 plus VAT



Targeting and succeeding in the most exciting food and drink market in the world


Key topics:

  • China food and drink market – regulatory and policy highlights
  • China spirits market - what do importers say?
  • China snacks market - what would sell?
  • China’s love and hate affair with dairy – what can UK brands offer?
  • China’s Millennials and Gen-Zs – what is UK’s pitch?
  • China’s health and wellness market – what is next?

The Forum will be divided into 2 sessions:

9.00 am  – Welcome and opening remarks – CBBC Food and Drink team

Session 1: The macro picture – market access, regulations and logistic considerations

  • 9.05 am – Market overview and access for British exporters – Ray Smith
  • 9.15 am – Regulatory changes coming up in 2022 and how to prepare – Lennie Tao, Chemlinked
  • 9.30 am - Beyond the shipping crisis – looking ahead – James Grayland, Heighten International
  • 9.40 am – Q/A
  • 9.55 am – End
  • 5 minutes break

Session 2: Making China a success story  

  • 10.00 am – Speakers introductions
  • China spirits market - what do importers say?
  • China snacks market - what would sell?
  • China’s love and hate affair with dairy – what can UK brands offer?
  • China’s Millennials and Gen-Zs – what is UK’s pitch?
  • China’s health and wellness market – what is next?
  • 10.45 am – Q/A
  • 11.00 am – End


  • Speakers:


Paris Yuan

Paris Yuan, Business Development Manager, DKSH China

Paris has plenty of expertise in the Cross-border e-Commerce industry, International Trade and China Retail via six years of working experience.

She once served the Kick-off team of Royal Mail Tmall Flagship Store as a Trade Partner, led the onboarding projects of a number of authentic British brands, such as Waitrose, this works, Premier Foods, etc.

After returning to China in 2017, she joined DKSH, the Swiss-listed company, and became responsible for the selection and proposal of all overseas brands from FMCG, specific to China market. She has successfully launched Guylian from Belgium, Schogetten from Germany, Bio-familia from Switzerland, St.Dalfour from France, Oatly from Sweden and many other brands.


An Yang

An Yan, China Program Representative, Marine Stewardship Council

An Yan has been the China Program Representative of MSC since 2013 with the aim to promote the concept of sustainability in China seafood industry. Her current major responsibility is to develop strategic programs of sustainable seafood through the multistakeholder engagement approach. An has more than 20 years working experience in conservation and NGO sector and is passionate about sustainability. An holds PhD degree of supply-chain management and a Master Degree of Business. 


Stanley Hi

Stanley Hi, Brand Director - wine and whisky, Telford China

Stanley has over 15-years' experience working in fashion, wine & spirits, and other industries. In November 2015, Stanley joined Telford China, a company that specialises in establishing foreign brands by supporting their local adaptation strategy & planning, promotion & operation and budget & inventory management. Working with brand owners, she develops a strong brand positioning and her strong commercial awareness helps them to achieve both annual and long-term business goals.


Ray Smith

Ray Smith, UK China Agriculture, Food and Drink Counsellor, British Embassy Beijing

As an agriculture, food and drink counsellor at the British Embassy in Beijing, Ray leads a skilled team of agriculture, food and drink professionals trained to support organisations seeking to enter the China market or invest from China into the UK. Dipping into her wealth of knowledge from the many private and public sector UK and Chinese clients she supports, and linking with her network of multipliers across sectors, Ray is able to assist small and medium sized organisations to achieve their goals of internationalisation.


Lennie Tao

Lennie Tao, Senior Food Analyst & Consultant, ChemLinked, REACH24H Consulting Group

Lennie Tao is a food affairs analyst working at ChemLinked. She graduated from Sichuan International Studies University with a master's degree. Lennie has a vast array of experience and is a regular attendee of China special food training programs and forums. Lennie has a broad range of experience in the food sector, and also has a great understanding of China infant formula regulatory requirements and China health food regulatory requirements.

James Grayland

James Grayland, Partner, Wan Ling Tea House / Director, Heighten International

James Grayland has extensive experience working with food and drink, technology and other industries. His current work with Wan Ling Tea House and other SMEs reflects his understanding of the challenge of small businesses and the importance of team work and solid network.

Wan Ling Tea House is a multi award winning small business focused on bringing some of the best loose-leaf  teas to the world, along with healthy lifestyle to even the busiest individual.

Apart from his expertise in the tea sector, James has around 12 years of experience working with Heighten International which helps SMEs access the China market as buyers or suppliers. 

Aron Solomons







Aron Solomons, Head of Europe at The Silk Initiative (TSI).

TSI is one of the world’s few Asia-based consumer goods brand consultancies sitting at the intersection of foresight, strategy, innovation, and creative development. Based in London, Aron leads TSI’s work for their clients based in Europe and the US.

Before joining TSI, Aron worked at Mindshare in both London and Shanghai.

Across his roles he has developed data-led marketing and brand strategies for a range of F&B and wellness clients for the China market, including Nestle, PepsiCo, a2 Milk Company, and Edgewell Personal Care.


This is part of CBBC Food and Drink Week , for full programme please visit HERE