A China-Focused Approach: The Face of Clean Beauty
The Chinese beauty and personal care market is on track to become the second largest in the world by 2025, totalling some $78 billion. Rising household incomes, a more curious and connected emerging consumer, and heightened health concerns in light of Covid have fuelled the rise of “clean” beauty just as elsewhere in the world. Brands both foreign and domestic are innovating with new formulae and storytelling that blend global trends with local ingredients and design.
But what does “clean” beauty mean in the Chinese context? How does this differ with Western perceptions? And how should brands adapt and evolve in response to shifting consumer expectations in one of the world’s most important markets?
In this one-off exclusive event, cross-cultural marketing experts TONG will host a curated breakfast briefing, panel and networking session for industry insiders. Here, we bring together voices and fresh perspectives across clean beauty and related sectors to exchange knowledge on nurturing new customers, creating sustainable brands that weather trends, responsible practices and processes, and how to remain customer-orientated in a dynamic market.
Agenda:
- 9.00 - 9.30 AM - Breakfast
- 9.30 - 9.50 AM - Insights from Wizz&Co and TONG
- 9.50 - 10.30 AM - Panel talk followed by Q&A
- 10.30 - 11 AM - Networking
Panelists:
- Joy Isaacs, Founder and CEO, Argentum Apothecary
- Natanel Bigger, Founder & CEO, Monpure London
- Wenty Zhang, RED Influencer and Community Relations, Pixi Beauty UK
More to be announced
Join us to learn more about:
Diverse customer attitudes, behaviours and requirements driving product and marketing decisions
Deep diving into the business of clean beauty in China and the integrated approach across product, brand and customer building
How to create winning customer experience strategies and solutions by understanding different perspectives in the space
Clean beauty opportunities and challenges in market today with a lens on the future.
This event is also an opportunity for getting feedback and interacting directly with select Chinese beauty influencers who will be in attendance. If you are interested in product testing, contact jenny.zhang@tong.global for more information.
Please note that due to a limited number of spaces suppliers will not be allowed to register.