Buyers’ profiles:

Cameo (Legal Name: Shanghai Kaimei Ou Household Products Co. Ltd)


Cameo was founded in Shanghai in 2016. The company is an online and offline distributor for furniture and lifestyle brands that are also working with famous shopping malls in China such as K11, Takashimaya, and L’Avenue. The company has extensive experience as Royal Crown Derby’s exclusive authorised distributor online, and as one of the brand’s offline channels. Other brands in the company’s portfolio include Halcyon Days, a high-end brand appointed by three royal households, and Tiptree’s candle and household lines.

Key target categories of interest to Cameo: Home, Lifestyle and Personal Care.


Commercial Cross


Commercial Cross Limited, based in Scotland, is an experienced China solution provider in logistics, supply chain and e-commerce sales. Working jointly with an operation team in China, Commercial Cross have successfully supported UK brands to launch and manage their online stores on Chinese cross-border e-commerce platforms. They offer e-commerce solutions for brands on the following Chinese e-commerce and social commerce platforms: Tmall,, TikTok China (Douyin), Red (XiaoHongShu) and Kwai (KuaiShou). Due to its unique position with teams both in Scotland and China, the company understands the clients’ needs well and works with clients as partners.

Key target categories of interest to Commercial Cross: Cosmetics, Mother and baby products, Fashion, Food and Drink and Health supplements.




eComplete is a talent led and data-driven eCommerce growth partner and capital investor. The company scales eCommerce businesses through the power of data, talent and global infrastructure. Leveraging their in-house data platform they identify and implement rapid growth strategies, providing their partners with access to scale and talent which is typically afforded to eCommerce giants. eComplete specialises in China and APAC expansion and has worked with businesses such as, Myprotein, Grow Gorgeous, Look Fantastic, Currentbody and Vegamour. 

The company will be the extension of your Asia team to explore all opportunities in China and beyond.


Tmall Global



Part of Alibaba Group, Tmall Global is the largest B2C cross border eCommerce platform in China where over 40,000 international brands sell to Chinese consumers. Over the past eight years, Tmall Global has evolved to be a trusted platform for Chinese consumers to purchase imported brands and products. Tmall Global offers a range of business models, and the team can help you identify the model that best fits your needs. For example, Tmall Global's mini-store model allows you to list up to 3 SKUs as a stepping stone to a full flagship store. This makes it more affordable than the full store model, and Tmall Global provides the TP service and the incubation for the first 90 days. It is a cross-border ecommerce model so you still sell as you do in your home country - no need for B2B general trade imports, relabelling, or dealing with local China regulations. In this way, it is a great way to establish a presence in China which then makes you visible to TPs and distributors and increases your chances of finding future opportunities.

Key target categories of interest to Tmall Global: Health and Wellness, Food and Drink, Mother and Baby, Beauty and Lifestyle


Speakers profiles:


Antoaneta Becker, Director, Consumer Economy, CBBC

Antoaneta has lived and worked in China for more than 20 years. In her most recent role as a Director, Consumer Economy for the China Britain Business Council, she has supported numerous British consumer companies entering and expanding into the Chinese market. Prior to joining CBBC, she worked as a Beijing-based reporter for several international media publications including the Economist Intelligence Unit and USA Today, covering China’s economic and social affairs. She has reported on some of the main trends and policies that have defined China’s economic trajectory over the years 2000-2010 including China’s state-owned enterprises reforms, the emergence of free trade zones, the rise of digital economy and ascendence of Chinese consumer.  Antoaneta is a fluent Mandarin Chinese speaker. She holds a Bachelor’s in Chinese Language and Literature and a Master’s in Chinese Contemporary Literature & Film from Peking’s University.  



Celine Tang, Retail & E-commerce Sector Lead, CBBC

Celine Tang has been based in the UK for the last 4 years and for most of this time she has been working as a freelance Consumer Consultant across the Beauty, Fashion, Lifestyle, Food and Drink sectors.  Between 2013 - 2017, Celine worked in the New Zealand Consulate General in Shanghai, prior to which she gained an MSc in Social Anthropology from the London School of Economics. 



Domenica Di Lieto, CEO, Emerging Communications

Domenica has nearly ten years of experience in Chinese marketing, and more than thirty years working in marketing in agency, client and media owner side. She founded Emerging Communications in 2015 after identifying a gap in consultancy and training services for Chinese markets, as well as the need for strategic Chinese marketing planning and delivery in complex industries. Domenica has built a consultancy that has laid down new standards for strategy and sales in Chinese markets, and in doing so created a track record for industry and company leadership in Europe and China, including in team building, and creating new roadmaps to sales success in China and Chinese inbound markets. This applies to a broad range of B2B and consumer sectors. Her offices are in London and Shanghai.


Jack Peters, Business Development Director, Alibaba Group

Jack Peters joined Alibaba Group as Business Development Director in 2016. He is responsible for overseeing growth in the UK, Benelux and Nordics regions, working with companies to develop their digital capacity and help them export globally.  He has a wide and extensive background in retailing. Before he joined Alibaba, Jack worked in senior director roles at both privately owned companies like Aldi and Blokker, as well as large-listed companies such as Metro. Though his expertise is primarily in business development, Jack has broad experience across other areas of business, ranging from strategy to operations.


Jason Kennedy, Sales Director, Glencairn Crystal Studio Ltd

6 Years Global Sales Director at Glencairn Crystal.  20 Years in the UK beer industry before rejoining family business.  Glencairn Crystal are world leaders in the supply of Crystal Decanters and Glassware to the Whisky Industry.  Exporter of the Year at the 2022 China Scotland Business Awards.

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