CBBC Cultural Training (October 2026)
UK time:
22/10/2026 10:00
- 22/10/2026 12:30
Venue address:
China-Britain Business Council, Kings Buildings, 16 Smith Square, London, SW1P 3HQ
Western companies operating in China often find navigating China’s unique cultural environment particularly challenging. China is sometimes perceived as being a “difficult” market, with cultural differences one of the most frequently cited areas of concern. Our most popular training programme, CBBC’s China Business Culture Training will help companies decode these cultural differences, helping to smooth the path of market entry, build confidence, and improve relationships with Chinese partners, colleagues, and clients.
Topics covered include:
- China’s history, economy, geography, and politics.
- China’s core philosophies, values and how they impact businesses.
- How to communicate effectively with Chinese clients, employees, and partners.
- The ‘Dos and Don’ts’ of travelling and conducting business in China.
- Regional and generational cultural differences.
- Practical cultural tips, such as etiquette, gift-giving, food & drink, networking, and social media.
- How to avoid causing offence, and managing any breakdowns in communication.
Pricing:
- Non-Members: £300+VAT pp
- Members: £150+VAT pp
Registration: