CBBC and Emerging Communications - Winning the hearts and minds of Chinese students
We are pleased to be hosting an Education Marketing Event with Emerging Communications - a leading Chinese marketing consultancy & full services agency for retail, B2B, education & inbound brands.
- 09:30am - 10:00am - Arrival and refreshments
- 10:00am - 12:00pm Emerging Communications led session (in person attendance only)
- 12:00pm - 1.00pm Networking Lunch
Key topics that will be covered include:
Today’s recruitment challenges and opportunities posed
- Keeping up with changing behaviours and changing context
- Channels proliferation- too much choice?!
- Competition- how to stand out?
- Reduced budget and increased sales targets
- Video marketing vs. resources
- Broken links / blurred responsibilities within the marketing – sales funnel
- Conversion, conversion, conversion
Winning hearts and minds
Top tips for success
- Integration of teams
- Brand consistency and control