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    • Our leadership and governance
    • Advertise with us
  • Public Affairs
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  • CBBC Membership
    • China Committee
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Services
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    • Market Research & Analysis
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  • CBBC and Emerging Communications - Winning the hearts and minds of Chinese students

CBBC and Emerging Communications - Winning the hearts and minds of Chinese students

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UK time:
02/02/2023 09:30 - 02/02/2023 13:00
Venue: CBBC Offices, London
Venue address: Kings Building, 16 Smith Square, London, SW1P 3HQ
Calling all International student recruitment staff, digital marketers, social media managers & CMOs.

We are pleased to be hosting an Education Marketing Event with Emerging Communications - a leading Chinese marketing consultancy & full services agency for retail, B2B, education & inbound brands.

Agenda:

  • 09:30am - 10:00am - Arrival and refreshments
  • 10:00am - 12:00pm Emerging Communications led session (in person attendance only)
  • 12:00pm - 1.00pm Networking Lunch

Key topics that will be covered include:

Today’s recruitment challenges and opportunities posed

  • Keeping up with changing behaviours and changing context
  • Channels proliferation- too much choice?!
  • Competition- how to stand out?
  • Reduced budget and increased sales targets
  • Video marketing vs. resources
  • Broken links / blurred responsibilities within the marketing – sales funnel
  • Conversion, conversion, conversion

Winning hearts and minds

  • Relevance 
  • Resonance
  • Reach 
  • Results 

Top tips for success

  • Differentiation
  • Integration of teams
  • Measurement 
  • Brand consistency and control
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