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The SME China Forum 2016 (Glasgow) - 21 September

Register

 

 

 

 

- Member Earlybird - £50 +VAT  

- Non-Member Earlybird - £85 +VAT 

Earlybird tickets available until 21 August 2016

Background

This is a unique, national event designed to assist UK SMEs expand their business in the China market. In 2015 it attracted 300 participants, including a Chinese delegation led by the Vice Mayor of Ningbo featuring representatives from 30 Chinese companies across a variety of sectors. Previously held in Manchester (2013), Birmingham (2014) and Nottingham (2015) the fourth SME China Forum will be held at Celtic Park in Glasgow, Scotland on 21 September 2016.

Agenda

09.15 – 10.00

Opening Plenary

  • Sir Tom Troubridge, Chairman - China Business Group, PwC; and Vice Chairman, China-Britain Business Council
  • Mr. Ji Xiangqi, Vice-Governor of Shandong Province

10.00 – 10.50

China Market Entry Strategies

As China’s economy continues to modernize new opportunities are opening up for British companies across many sectors. However, China remains a challenging market for first-time exporters. During this session 3 SMEs will share their experiences on how to approach the market for the first time, with practical tips on setting-up, finding partners and other issues.

  • Jeff Astle, Executive Director, China-Britain Business Council
  • Harry Phillips, Chairman, Holmes Miller China
  • Rachel Jones, Managing Director, Totseat
  • Mike Reid, CEO & Founder, Care Visions

10.50 – 11.05

Refreshment Break / Networking

11.05 – 11.55

The China Digital Opportunity

With 721 million internet users, China is the world’s largest and fastest growing digital consumer market. Cross-border E-Commerce is booming, while widespread mobile penetration makes it easier to target Chinese consumers through digital means than even before. Leading experts will share their expertise on how SMEs can develop an effective digital strategy to target and sell to Chinese consumers most effectively.

  • Jasmine Chambers, Director of eCommerce - China, Royal Mail
  • Domenica Di Lieto, Managing Director, Emerging Communications
  • Digital Marketing Manager, Celtic Football Club

11.55 – 12.45

China Outbound – SME  Investment Panel

Chinese outbound M&A investment in the first 6 months of 2016 exceeded the entire amount of deals during the whole of 2015 ($111 billion). China’s new drive towards acquiring technologies and assets from overseas represents a potential opportunity for British SMEs looking to find strategic Chinese partners. This session will explore potential for securing investment from China, where China is looking to invest, how to identify investors and cultural and practical issues.

  • Sajjad Rehman, Director of Strategy, Jagex Game Studio

12.45 – 13.00

Closing Comments

Natalie Mcgarry MP, Glasgow East Constituency

13.00 – 14.00

Networking Lunch

 

14.00 – 16.00

Breakout Workshops & Meetings

1. Intellectual Property Workshop

Intellectual property protection is an extremely important issue for any business considering working in China, whether to manufacture there or to market products or services in China.  Including representatives from the Intellectual Property Office and legal experts, this workshop will provide advice on:

  • Why UK companies should consider a global IP strategy
  • Practical recommendations on IP protection
  • Approaches to IP enforcement in China
  • UK government support & assistance available

 - Craig Thomson, Director – Patents, Murgitroyd
 - Willa Huang, Head of China Policy, The  IPO


2. Royal Mail TMall Ecommerce Workshop

Are you interested in selling directly to 400 million Chinese shoppers? Royal Mail store on Tmall Global offers a fast track opportunity to access the China market. Join this workshop to learn how about this quick, simple and cost-effective market entry solution for SME consumer brands. The workshop will include:

  • An overview of the Chinese e-commerce market and channels
  • An overview of the Royal Mail Tmall Store on Tmall Global
  • A practical how-to guide on marketing and promotion in China for British brands
  • An outline of some of the practical challenges faced by UK SMEs in China

3. SME Investment Pitching Session

In partnership with Scottish Enterprise - The Asia Scotland Institute, Informatics Ventures and WeAreTheFuture are combining forces to take a group of 10 of Scotland’s most exciting technology companies to China to meet commercial contacts and investors. Ahead of their visit in mid-October, this afternoon Investor Showcase will act as a key step in their training programme designed to hone their propositions for a Chinese audience. The format of the session will see the 10 tech companies presenting, with interpretation, to visiting Chinese investors, with opportunity for 1-2-1 meetings afterwards.


4. One to One Business Advisory Sessions

Pre-arranged one-to-one business clinics with China market experts (including CBBC, SDI, Bank of China and other service providers).

 

 

Forum Gold Partners

 

Forum Silver Partners

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IP Partner

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SME Partner

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For more details, please contact our team at the following links:

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SME China Forum 2015 Photos

 

 

 

 

 

“100% of attendees said they would recommend the SME China Forum to a friend or colleague”

Post Event Survey

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