The SME China Forum 2016 (Glasgow) - 21 September






- Member Earlybird - £50 +VAT  

- Non-Member Earlybird - £85 +VAT 

Earlybird tickets available until 21 August 2016 - EXTENDED UNTIL 26 AUGUST!


This is a unique, national event designed to assist UK SMEs expand their business in the China market. In 2015 it attracted 300 participants, including a Chinese delegation led by the Vice Mayor of Ningbo featuring representatives from 30 Chinese companies across a variety of sectors. Previous forums have been held in Manchester (2013), Birmingham (2014) and Nottingham (2015). 

Now in its fourth year, the SME China Forum will be held at Celtic Park in Glasgow, Scotland on 21 September 2016. This year will feature 15 speakers, a delegation from Shandong including representatives from 30 Chinese companies, and 6 Business Ambassadors. As the leading event for UK SMEs looking to expand their business in the China market, attendees will hear from experts on a range of essential insights from: China market entry strategies - effective digital strategy - securing investment from China - intellectual property protection - investment pitching and receive 1-1 business advice.  


09.15 – 10.00

Opening Plenary

  • Sir Tom Troubridge, Chairman - China Business Group, PwC; and Vice Chairman, China-Britain Business Council
  • Minister Counsellor Jin Xu, Commercial Section, Embassy of the People’s Republic of China
  • Mr. Ji Xiangqi, Vice-Governor of Shandong Province
  • Paul Lewis, Managing Director SDI & International Operations

10.00 – 10.50

China Market Entry Strategies

As China’s economy continues to modernize new opportunities are opening up for British companies across many sectors. However, China remains a challenging market for first-time exporters. During this session 3 SMEs will share their experiences on how to approach the market for the first time, with practical tips on setting-up, finding partners and other issues.

  • Jeff Astle, Executive Director, China-Britain Business Council
  • Harry Phillips, Chairman, Holmes Miller China
  • Mike Reid, CEO & Founder, Care Visions

10.50 – 11.05

Refreshment Break / Networking

11.05 – 11.55

The China Digital Opportunity

With 721 million internet users, China is the world’s largest and fastest growing digital consumer market. Cross-border E-Commerce is booming, while widespread mobile penetration makes it easier to target Chinese consumers through digital means than even before. Leading experts will share their expertise on how SMEs can develop an effective digital strategy to target and sell to Chinese consumers most effectively.

  • Jasmine Chambers, Director of eCommerce - China, Royal Mail
  • Domenica Di Lieto, Managing Director, Emerging Communications
  • Rachel Jones, Managing Director, Totseat
  • Digital Marketing Manager, Celtic Football Club

11.55 – 12.45

China Outbound – Securing Investment from China

Chinese outbound M&A investment in the first 6 months of 2016 exceeded the entire amount of deals during the whole of 2015 ($111 billion). China’s new drive towards acquiring technologies and assets from overseas represents a potential opportunity for British SMEs looking to find strategic Chinese partners. This session will explore potential for securing investment from China, where China is looking to invest, how to identify investors and cultural and practical issues.

  • Dr Paul Taylor, CEO, Dynex Semiconductor
  • Gordon Orr, Chairman, Westchel
  • David Wright, Director -  China,Turquoise International Limited
  • Grace McGill WS, Principal, McGill & Co Solicitors
  • Andrie Santis, Manager, Grant Thornton

12.45 – 13.00

Closing Comments

Natalie McGarry MP, Glasgow East Constituency

13.00 – 14.00

Networking Lunch


14.00 – 16.00

Breakout Workshops & Meetings

1. Intellectual Property Workshop

Intellectual property protection is an extremely important issue for any business considering working in China, whether to manufacture there or to market products or services in China.  Including representatives from the Intellectual Property Office and legal experts, this workshop will provide advice on:

  • Why UK companies should consider a global IP strategy
  • Practical recommendations on IP protection
  • Approaches to IP enforcement in China
  • UK government support & assistance available

 - Craig Thomson, Director – Patents, Murgitroyd
 - Willa Huang, Head of China Policy, The  IPO

2. Royal Mail TMall Ecommerce Workshop

Are you interested in selling directly to 400 million Chinese shoppers? Royal Mail store on Tmall Global offers a fast track opportunity to access the China market. Join this workshop to learn how about this quick, simple and cost-effective market entry solution for SME consumer brands. The workshop will include:

  • An overview of the Chinese e-commerce market and channels
  • An overview of the Royal Mail Tmall Store on Tmall Global
  • A practical how-to guide on marketing and promotion in China for British brands
  • An outline of some of the practical challenges faced by UK SMEs in China

3. SME Investment Pitching Session

In partnership with Scottish Enterprise, there will be two visits of Scottish SMEs to Hong Kong and Mainland China this October, both extensions of the University of Edinburgh’s commercial activity in China. The first will see Informatic Venture’s EIE travelling to Asia for the first time with 12 pre-selected Scottish technology companies aiming to meet commercial contacts and investors. Full details here:

The second is a group of low-carbon SMEs being led out to Hong Kong and Shanghai by the Edinburgh Centre for Carbon Innovation (ECCI) for EcoAsia. Ahead of their visits in October, the afternoon Investor Showcase will act as a key step in their training programme designed to hone their propositions for a Chinese audience. The format of the session will see the 10 companies presenting, with interpretation, to visiting Chinese businesses and investors, with opportunity for 1-2-1 meetings afterwards.

4. One to One Business Advisory Sessions

Pre-arranged one-to-one business clinics with China market experts (including CBBC, SDI, Bank of China and other service providers).

Who will be there?

Click here to see full list of company profiles for the Shangdong delegation in attendance.



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For more details, please contact our team at the following links:







SME China Forum 2015 Photos






“100% of attendees said they would recommend the SME China Forum to a friend or colleague”

Post Event Survey