The SME China Forum 2017 - 26 September

Ashton Gate Stadium, Ashton Rd, Bristol, BS3 2EJ 

This is a unique, national event designed to assist UK SMEs expand their business in the China market. In 2016 it attracted over 250 participants, including a Chinese delegation led by the Vice Governor of Shandong featuring representatives from over 40 Chinese companies across a variety of sectors. Previously held in Manchester (2013), Birmingham (2014), Nottingham (2015) and Glasgow (2016). 

Now in its fifth year, the SME China Forum will be held at Ashton Gate Stadium, Bristol on 26 September 2017. As the leading event for UK SMEs looking to expand their business in the China market, attendees will learn from experts across a range of key issues, including developing a China market entry strategy, opportunities in the Chinese consumer market and creative industries, and partnerships in innovation, technology & investment. The SME Forum will also include further sponsor breakout sessions, 1-2-1 meetings and networking opportunities with visiting delegations.

CBBC's recently appointed chief executive, Matthew Rous, will open the Forum


Extend Your Global Reach (EYGR)

Capture.JPGAre you an SME in the South West looking for new international markets? If so, EYGR can help your company secure new international business in the high growth markets of Latin America, South East Asia, China and India, through intensive commercial and strategic assistance.


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08.45 Registration & refreshments

09.15 - 09.45 

(Lansdown 2&3)

Opening Plenary
  • Matthew Rous, Chief Executive, China-Britain Business Council
  • Jin Xu, Minister Counsellor, Commercial Section, Embassy of the People’s Republic of China
  • Tim Bowles, West of England Regional Mayor

09.45 - 10.50

(Lansdown 2&3)

Developing China Market Entry Strategies
  • Keynote: Richard Burn, Director-General, Department for International Trade, China
  • Ian Hunter, Chief Commercial Officer, WCBS
  • Andy Clayton, CEO, LNP
  • Simon Craddock, CEO, Onsight Ltd
  • Tom Bodeker, International Sales, Ella’s Kitchen
  • Moderator: Claire Urry, Executive Director, China-Britain Business Council

10.50 - 11.05 

(Lansdown 1)

Refreshment Break

11.05 - 12.00

(Lansdown 2&3)

China’s Appetite for New Consumer Experiences, Entertainment and Content 
  • Sean Clarke, Head of Aardman Rights & Brand Development, Aardman Animations
  • Adrian Fisher, Founder and Chairman, Adrian Fisher Design
  • David Harland, Chief Executive Officer, The Eden Group
  • Giles Corbett, Co-founder & COO, Ksubuka
  • Moderator: Antoaneta Becker, China-Britain Business Council

12.00 - 12.55

(Lansdown 2&3)

Innovation, Technology and Investment Partnerships
  • Fernando Valda , Investment Director, Nord Engine Capital
  • Paul Hardman, Commercial Director, Gregg Latchams Solicitors
  • Kristina Rayko, UK Director, Global Tech IP
  • Tom Minor, Founder, EZ Education
  • Mark Collin, Group Director, ThoughtWorks Ventures
  • Moderator: Mark Hedley, China-Britain Business Council

12.55 - 13.00

(Lansdown 2&3)

Closing Remarks
  • John Rubidge, Head of Innovation in Services, Business West

13.00 - 14.00

(Sports Bar & Grill)

Networking Lunch
Breakout Sessions (14.00 – 16.00)

14.00 - 14.55
(Heineken Lounge)

WeChat Marketing & Ecommerce Workshop
  • Adam Knight, Co-founder, Tong Digital
  • James Campbell, Co-founder, Tong Digital
  • Dennis Lin, China Desk Director, Santander
15.00 – 16.00
(Heineken Lounge)
  • Keith Gymer, Consultant Patent and Trade Mark Attorney, Stratagem IPM Ltd
  • Daniel Dougherty, Senior Director - Global IP Enforcement, Alibaba Group
  • Dilpreet Kaur, Brand Protection Team Leader, INCOPRO
14.00 – 15.00
(Director’s Box)
Manufacturing the Chinese Dream – Extend Your Global Reach Workshop 
(by invitation only)
  • Jonathan Smith, Business West, Market Specialist – China, Department for International Trade South West
  • Bruce Clothier, Chief Executive Officer, Fraser Anti-Static Techniques
  • Ian Harris, Managing Director, West Technology Systems Limited
  • Stephen Newton, CEO, Aria Networks
  • James Westwood, China Business Adviser, CBBC
15.00 – 16.00
(Director’s Box)
Healthy China, Healthy Profits – Extend Your Global Reach Workshop 
(by invitation only)
  • Jonathan Smith, Business West, Market Specialist – China, Department for International Trade South West
  • Gemma Gerzon, Assistant Director – China , Healthcare UK, Department for International Trade
  • Dr Jameel Zayed, Managing Director, EMEA Office, Sinan Compass Ltd.
  • Jamie Shaw, China Business Adviser, CBBC
14.00 – 16.00 
(Lansdown 2&3)
  • Competition introduction
  • Company Pitches / Q&A
Judging panel:
  • Zheng Guihui , President, Guangdong Zhongda Venture Capital Investment Management Co., Ltd.
  • Xie Jiasheng, CEO, Guangdong Medical Valley Investment Management Co., Ltd.
  • Ali Hadavizadeh, Deputy Head of Enterprise, University of Bath Innovation Centre
  • Scott Haughton, Founding Director & Chief Operating Officer, Envestors Limited 
  • Nathalie Cachet-Gaujard, Education & Innovation Director, CBBC
14.00 – 16.00
(Lansdown 1)
  • Santander
  • LNP China
  • Samarkand
  • Stratagem IPM Ltd


Session & Workshop Highlights

Session 1. Developing China Market-Entry Strategies
As China’s economy matures and moves towards a ‘new normal’, slower pace of more sustainable growth, there are new opportunities opening up for British companies across different sectors. Join us to hear from several SMEs on approaching the market for the first time, issues to consider, finding and working with Chinese partners and their top tips for success.

Session 2. China’s Appetite for New Consumer Experiences, Entertainment and Content
Chinese consumers are rapidly becoming very discerning, digitally savvy and hungry for innovative products. They have immense curiosity for new things, and love sharing products comments and brand ratings on social media. This session will highlight the opportunities and challenges that British SMEs in a range of industries, from creative to digital and retail, need to consider when targeting Chinese consumers.

Session 3. Innovation, Technology and Investment Partnerships
As China looks to transform itself into a modern consumer economy and global manufacturing power, innovation and technology will be vital to its future prosperity. While mass entrepreneurship and innovation are being actively promoted within China, Chinese companies and investors are increasingly looking to acquire technology assets from overseas, or to collaborate directly with foreign partners. This session will examine the opportunities for technology partnerships between the UK and China, and explore the specific practical and cultural challenges facing SMEs when working with Chinese partners/investors.

Afternoon Workshops
WeChat is, by a long way, the dominant social media channel in China, with 768 million active daily users. This ‘Super-App’ is now used for everything from chatting, social sharing, to online shopping, booking taxis, ordering fast-food, and making payments. WeChat is both valuable as a tool for engaging with Chinese consumers and as a channel via which to maintain relationships with business contacts in China. Join this WeChat breakout session to: 
  • Learn more about key WeChat functions & features
  • Develop a strategy for positioning your business/brand and promoting via WeChat
  • Learn about using WeChat as an cross-border E-Commerce channel
  • Santander’s proposition for UK retailers
IP Protection Strategies for Selling Online
Companies estimate they lose millions each year to infringing goods distributed on the Internet in China. The high incidence of counterfeit and IP-infringing products can cause safety issues for the public, compromising consumer confidence. Companies providing digital solutions and services also face significant challenges when looking to protect their core IP. Join this session to hear from leading IP practitioners on best practice on how SMEs can best protect their IP assets when selling into the China market.
Manufacturing the Chinese Dream – How SMEs can benefit from China’s drive to upgrade its manufacturing sector
‘Made in China:2025’ is China’s blueprint to create a world-class manufacturing sector. Within this drive there are many opportunities for UK SMEs to secure sales and partner with Chinese companies. This session will provide insight into opportunities in China’s manufacturing sector, guidance on how to realise them and advice from companies that have been there and done it. 
*This session is by invitation only, and is aimed at companies located in the South West region.
Healthy China, Healthy Profits – How SMEs can benefit from opportunities in China’s healthcare and life sciences sector
Factors such as the increased rate of non-communicable diseases, a growing ageing population and long-term underinvestment in the healthcare sector have created huge issues for China that UK SMEs are well placed to help address. This session will provide insight into opportunities in China’s healthcare and life sciences sector, guidance on how to realise them and advice from companies that have been there and done it.
*This session is by invitation only, and is aimed at companies located in the South West region. 
Intellectual Property Innovation & Entrepreneurship Contest (IPIEC) 
The SME China Forum will play host to the UK round of the Intellectual Property Innovation & Entrepreneurship Competition (IPIEC). Winners of the UK contest will win the opportunity to travel to Guangzhou to participate in semi-finals & finals, to meet with technology investors and compete for up to USD100,000 in prize money. Start-ups in the areas of healthcare, advanced manufacturing, robotics & AI, ICT/digital, new materials, and environmental technologies are encouraged to apply for this competition. 
Please visit IPIEC Competition for more information on how to apply to take part in this competition (deadline 31st August, 2017). 
Seek advice on all your China business issues with fast, confidential, 1-2-1 clinics from a range of China business experts. Service providers hosting clinics at the Forum include:
  • CBBC
  • Santander
  • LNP China
  • Samarkand
  • Stratagem IPM Ltd






  • CBBC Members £80+VAT
  • Non-Members £130+VAT



  • As a delegate attending a conference in Bristol you are eligible for reduced train fares. To book a ticket select 'Bristol Conference' as your destination. For more information, advice and to book please click here.





Ashton Gate Stadium

Ashton Road, Bristol BS3 2EJ























For more details, contact us: