China Business Culture Training



If you or your company wants to succeed in China, CBBC’s Business Culture Training Programme can help you maximise your potential.

The programme provides trainees with an awareness of China and Chinese business culture and an insight into how misunderstandings can arise (and be overcome) during business interactions with Chinese people.

Over sixty years of experience in helping UK businesses operate in China has given CBBC a unique insight about China, the Chinese people and its business environment. Our own experiences make us well placed to identify and communicate cultural differences and pass on practical observations, strategies and straight forward tips.  The China-Britain Business Council has developed this programme over the last 7 years in order to give British companies more confidence, awareness and better chance of success in the Chinese market.  

Understanding and appreciating intercultural differences ultimately promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens horizons and yields tangible results in terms of business success.


What the programme will cover:

  • Chinese culture: religion, language, beliefs and customs 
  • Chinese business and economic environment 
  • Chinese cultural values and attitudes 
  • Chinese business communication and negotiation style 
  • Challenges and solutions for doing business in China

Benefits for trainees:

  • Increased understanding about China and the mind set of Chinese people
  • Increased understanding of Chinese culture and its influence on doing business
  • Increased confidence and effectiveness in communicating and maintaining relationships with Chinese partners


The training is split into two sessions over two days:

  • Part 1: Chinese Culture, History and Social Development
  • Part 2 : Marketing, Communication and Negotiation

The sessions will run from 09.00 – 12.00.

 ‘I found the session very informative and useful not only for the Chinese market but elsewhere too.’

Bernhardt von Spreckelsen (Bernhardt von Spreckelsen)


‘Very, very useful!  Lots to think about that is slightly alien to us.

 – Emily Rash (London Metals Exchange)


Stewart-Ferguson-(3).jpgStewart Ferguson, Programme Coordinator

Stewart Ferguson is the Head of Research and Consultancy for the China-Britain Business Council. Stewart began learning Chinese at the age of 16 and after graduating from Durham University in Oriental Studies worked for both Hong Kong and Taiwan invested companies in the UK. Prior to joining CBBC, Stewart lived and worked in Guangzhou for 8 years where he was General Manager for a Taiwanese export orientated manufacturer. Stewart has an in-depth knowledge of both the opportunities and the issues UK companies may face when developing business in China. Located in Rugby, Stewart is Director for the Western Region covering the West Midlands, Wales and South West England, and Head of Advanced Manufacturing and Transport.



13 October (Part 1) Register here

20 October (Part 2) Register here *This session will run from 13.00-16.00.


24 November (Part 1) Register here

1 December (Part 2) Register here


For further information about Business Culture Training please contact Stewart Ferguson.