China's Middle Income Consumers - A report by CBBC

Middle-Income-Consumer-New.JPG

 

This report is for UK companies entering or expanding in China who may have already heard a lot about headline trends of China’s rapid economic growth, urbanization and growing middle income population.

 

It goes beyond the key headline facts often reported to highlight the increasing diversity, complexities and opportunities in targeting China’s middle income consumers, and addresses some potential business opportunities for UK companies. It looks specifically at certain sectors, including luxury retail, e-commerce, healthcare, education, property, automotive, leisure and entertainment, and travel and tourism.

This report is based on CBBC’s extensive analysis of market data, our own research and observations on behaviour of middle income consumers in China and an in-depth review of studies by other experts and organisations.

 

The report is divided into three sections:
• Section 1 looks at who these middle income consumers are
• Section 2 explores what they do and buy, particularly in the context of the above market sectors
• Section 3 considers some key points for UK companies and practical steps to take for China

A webinar recorded on the report can viewed at this link

Untitled.jpg
(You must log into our online customer area to download this report.  If you do not have a log in account, please click here to register.  Once you have logged in please navigate to the Resources icon on the top menu bar.  If you have any queries please contact web@cbbc.org.)
 
E-Commerce in China - a guide by CBBC
We would also draw your attention to some other relevant resources:
 - Our hub for UK SMEs - Opportunity to Action - at this link

 - Our other reports and business guides - at this link

- See more at: http://www.cbbc.org/sectors/e-commerce/#sthash.PMzuD2Xv.dpuf
We would also draw your attention to some other relevant resources:
 - Our hub for UK SMEs - Opportunity to Action - at this link

 - Our other reports and business guides - at this link

- See more at: http://www.cbbc.org/sectors/e-commerce/#sthash.PMzuD2Xv.dpuf