CBBC and Alibaba Sign Strategic Agreement on IP Protection
A Strategic Cooperation Agreement was signed between Alibaba Group and the China-Britain Business Council (CBBC) on November 8th in Hangzhou with the aim of strengthening the protection of intellectual property on e-commerce platforms in China. The signing was witnessed by the Chief Executive of the UK Intellectual Property Office, Tim Moss—who is on his China visit, and Alibaba Group Chief Platfor mGovernance Officer, Jessie Zheng, as well as leading UK brands and companies.
The ground-breaking agreement will support brands in areas such as notice-and-takedown mechanisms, pre-emptive measures to stop infringing content and criminal enforcement cooperation offline. It builds on more than three years of cooperation between CBBC and Alibaba’s IP protection teams.
Tim Moss, Chief Executive Officer and Comptroller General of the UK’s Intellectual Property Office (IPO) said,
“This agreement builds on the successful collaboration between CBBC and Alibaba to reduce infringing behaviour online.It strengthens IP protection for brand owners and increases consumer confidence that their online purchases are legitimate products. The UK government is proud to support industryinitiatives like this to help IP rights owners and consumers alike.”
At the signing, Jeff Astle, Managing Director of China Operations at China-Britain Business Council remarked:
“The signing of this agreement is a significant step in protecting the interests of UK companies in China. There are clear and ambitious commitments on both sides and CBBC are confident about the impact our cooperation will have on the healthy growth of the Chinese e-commerce and what that means for international brands here.”
Hear the Voices of Brands
Also joining the signing ceremony were prominent British brand owners such as consumer goods producers including Unilever and Reckitt Benckiser (RB); innovative household appliance manufacturer Dyson; BP who own the well-known engine lubricants brand Castrol; publishing conglomerate the Pearson Group; the Scotch Whisky Association; and also representatives from SMEs such as Kent brushes and Fulton umbrellas.
BP’s lawyer said:
“The inaugural Memorandum of Understanding between CBBC and Alibaba provided a platform for us to collaborate with Alibaba and relevant government agencies to identify and shut down both local and international counterfeit networks that were involved in selling counterfeit lubricants into the local market and also importing into China, respectively.”
Gill Smith, Group IP Director at Dyson remarked:
“Cooperating with CBBC and Alibaba over the last three years has made it quicker and easier for us to protect Dyson’s distinctive designs. Thanks to the CBBC-Alibaba collaboration on IP, we have been able to remove more fakes from e-commerce sites than ever before. Their support makes a real difference to our ability to protect consumers from poor quality imitation products.”
Shell’s lawyer said:
“As a member of CBBC, Shell is pleased to see the IP MOU signed by CBBC and Alibaba will be renewed for another three years. CBBC helped Shell protect IP rights by removing online infringing products leveraging Alibaba’s IP Protection system. We look forward to more cooperation with CBBC in this area with the renewal of the MOU.”
IP Protection: Joint Efforts by CBBC’s and Alibaba
This agreement builds on three years of cooperation between CBBC’s and Alibaba’s IP teams since 2014, which has involved some notable successes, including:
- Supporting dozens of IP rightsowners to enhance their ability to easily remove IP infringing goods from Alibaba’s various e-commerce platforms.
- A major offline enforcement action against criminal network of fake lubricant manufacturers covering 6 provinces of China, which was Alibaba’s highest value offline action of 2015.
- Pioneering a new cooperation model with Chinese Customs and police in tacking imported counterfeit products from abroad, winning multiple industry awards in 2016 and 2017.
- A successful pilot around expedited protection of designs.
- Resolving scores of difficult to determine IP infringement cases, including via limited use of a CBBC-Alibaba escalation channel for highlighting uncommon issues.
CBBC will continue to work on IP protection by expanding and deepening our cooperation with relevant partners for a just, transparent and sound business environment.