Asia’s largest food innovation exhibition, SIAL China
, has served as a launchpad for food and beverage companies looking to expand abroad.
SIAL China 2020 will welcome an anticipated 4,500 exhibitors and 123,000 professional buyers and visitors as it celebrates its 20 year anniversary and continues the work of inspiring food business.
CBBC Business Programme:
- Retail Familiarisation Programme
- Meet the Buyer Matchmaking Event
- China Product Launch Focus Group Discussion
Across an action-packed three days, UK businesses will be guided through visits to leading retail stores in China, meet with 20 buyers across the retail and food industry, and gain valuable market insight through interactive workshops with industry experts. The programme is open to all UK businesses exhibiting or visiting the shows throughout the week.
SIAL Shanghai 28th-30th September, CBBC Business Programme 2020
Day 1 - Sunday 27th September
China Retail Familiarisation
Join us on a guided store visit to some of the most established retailers in Shanghai.
Activity: store visits
Location: four leading retail stores in Shanghai (transportation arranged by CBBC). Pick-up will take place at CBBC’s Shanghai office (British Centre, 1708 Garden Square, 968 Beijing West Road).
Day 2 AM - Wednesday 30th September
Meet the China Buyer
CBBC will invite 20 qualified buyers specialising in importation and distribution across the food and drink industries.
Activity: individual match-making sessions Location: CBBC’s Shanghai office (British Centre, 1708 Garden Square, 968 Beijing West Road).
Day 2 PM - Wednesday 30th September
China Product Launch Focus Group Discussion
Gain market insights from industry specialists.
Activity: group discussions and individual sessions with 4-6 “Daigous” and 2-3 senior retail buyers, with the aim of collecting industry Key Opinion Leaders’ views on product positioning, strategy, pricing and packaging.
Location: CBBC’s Shanghai office (British Centre, 1708 Garden Square, 968 Beijing West Road).
Secure your place:
This programme is priced as follows:
Day 1 & 2 - GBP 650 for CBBC members; GBP 1,150 for non-members
Day 1 & 2 AM only - GBP 300 for CBBC members; GBP 600 for non-members
Day 1 only - GBP 50 for members, GBP 100 for non-members
Day 2 AM only - GBP 250 for CBBC members; GBP 500 for non-members
DAY 2 PM only - GBP 350 for CBBC members; GBP 550 for non-members
Companies wishing to participate should click HERE
to complete the form.
2020 SIAL Show Representation
CBBC Retainer Service
SIAL China and FHC Shanghai
are the two most established and internationally renowned shows in the food and drink sector in China, and take place on an annual basis. Given the COVID-19 crisis this year, some international brands may not be able to be physically present at the shows. However, it is still very important to keep your momentum for the Chinese market, as the market is recovering from the impact of the pandemic and may act as an important global economic engine in the near future. CBBC is pleased to offer a retainer service under CBBC’s China Navigator programme for UK food and drink brands that are unable to travel to China to exhibit at, or attend, SIAL and FHC shows.
A CBBC Food & Drink sector specialist will represent each participating brand during the entire or partial duration of the show to introduce the brand and products, distribute brochures, and engage with potential Chinese buyers. CBBC can also assist in the translation of brand brochure from English into Chinese, as well as buyer screening and follow-ups after the show, to ensure the participating brands enjoy a complete journey and benefit the most possible out of the show. Click here
to learn more.