Digital and Tech Campaign


The UK Government is launching a brand new website to help digital and tech businesses to navigate the China marketplace successfully in a way that takes account of the UK’s national security concerns. Recognising the massive potential of the China market, the website is a guide to help UK businesses find clear, up-to-date information and specialist support for successfully doing business with China. 

The website can be accessed at:​

The new site provides detail guidance on each of the following headline topics:

  • UK and China – examples of tech businesses working successfully in China.
  • Setting up in China – a guide for UK businesses on setting up in China
  • Exporting to China – a guide for exporters
  • Investment from China - A guide for UK businesses receiving investment from China

CBBC is supporting the Department of Culture, Media and Sport (DCMS) and the Department of International Trade (DIT) to ensure businesses are able to access the latest, most up-to-date content on doing business in China. This page collates together the most useful practical information, guides and resources for tech companies working in China.

Understanding China
With a population of 1.4billion people and 34 provincial-level administrative units, China’s sheer size and complexity represents a challenge to exporters used to working in smaller markets. CBBC has a number of resources to help businesses explore regional opportunities in China:

  • Breaking Down China by Region (short article)
  • In the Zone (report) – an overview of different zones and regions across China, providing detail on investment focus, incentives and infrastructure for hi-tech businesses.

Sector Opportunities
Opportunities exist for Tech and Digital businesses in China across a range of industry sectors. Visit our sector pages or speak with our sector advisors to learn more about specific opportunities within your target vertical:

Practical Guidance for Exporters
There are a variety of practical issues companies should be familiar with when exporting tech and digital goods or services to China, from market access regulations, contract negotiation and tax law, through to softer cultural issues. The following resource provides some useful background for new-to–China tech exporters:

  • Working with Chinese Partners (article) – a general guide on working with Chinese distributors, agents and partners.
  • Business Trip Tips (article) – some handy advice ahead of your next trip to China.
  • How to Get Started on WeChat (article) – WeChat is one of China’s most important social platforms. This easy-to-use guide helps you through the process of setting up a verified WeChat account as a UK business.
  • Chinese Business Culture (event) - Culture is often seen as a major barrier to succeeding in export markets. Join a training session on Chinese business culture to learn more.

Incorporation and Growing a Business in China
There are a number of things to consider when establishing a physical presence in China. Corporate structure, tax and audit issues, recruiting staff and marketing are all vital to a company’s long-term China success. Click to access the following resources:

  • Incorporation & Implications of the Main Business Models (article) – Brief background to key types of corporate structure and comparison of Pros and Cons of each option.
  • Your Guide to Doing Business in China (webinar series) – 3-part webinar series on choosing the right structure for your business, essential tips, and key steps to successful integration.
  • Recruitment and labour laws – key issues companies should be aware of when employing staff in China.
  • Taxes – tax policy in China changes on an ongoing basis, with significant regional and sector differences. A good starting point is PwC’s worldwide tax summary for China, which can be accessed HERE.

Market Access, Policies and Regulations
The internet in China is strictly regulated, and so UK companies should familiarise themselves with any regulations that potentially affect their business. This may include ICP licensing rules, content publishing legislation, the China Cyber Security Law, regulations on personal data, and multi-level protection schemes. Click for more details on:

  • Cybersecurity Survey and Report (report) – Introduction to CSL and survey of compliance among British companies.
  • China Cyber Security Law: Data Cross-border Transfer – a fact sheet for tech and digital businesses.(article) – brief background to Cybersecurity Law and data localisation requirements
  • Alibaba on ICP Licenses – a brief introduction to China’s ICP legislation and filing requirements from Alibaba Group (see HERE)

Managing Commercial, Financial and Legal Risks
Technology business should consider a variety of potential risks when working in new markets such as China. Thorough due diligence should be undertaken when working with local partners on distribution, licensing or JVs. Click for more background on:

Intellectual Property 
China has a well-developed IP protection system, but IP rights are territorial, so IP-rich businesses should take steps to register IP rights in China. Seeking advice from China IP specialists is critical when developing an effective China IP strategy. Click for more info on:

CBBC Support Services
CBBC offers a range of services to help UK businesses from all sectors to enter the China market. For more information on each please follow the links:

  • China Gateway – our bespoke research service, helping companies to undertake market research, identify partners and host events in China.
  • Launchpad - a simple, cost-effective, low-risk and legal means of entering the China market. CBBC will employ a ‘Launchpad Manager’ dedicated to helping you take your business forward in China.
  • CBBC Membership – join the largest UK-China business network to gain access to advice, networking and a suite of support services. Join our events and benefit from peer-to-peer engagement across industry sectors.

For more information on any of the above please contact our Tech & Digital Sector team at: