Chen - CBBC's Digital Adviser

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CBBC Chen AI - your digital business advisor

Meet Chen, CBBC's AI-powered digital adviser for UK companies interested in entering the China market. Chen is a free resource available to UK companies across all industry sectors, providing access to tailored advice on doing business in China.

The China Opportunity

China is the second largest global economy, widely expected to grow by 8% in 2021. China can, however, be a complex and challenging market for new exporters, with significant regional diversity and various market barriers to contend with.

Whether you need to learn more about complex local regulations, IP protection issues, setting up in China or simply how to communicate more effectively with clients and partners, there is a seemingly endless list of issues for UK companies to contend with when entering the China market.

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How Chen Can Help

Chen has been specially designed to help you to cut through the noise and to access the most relevant and important China knowledge for your business.

Chen will curate the content, information, and resources of greatest relevance to your business and sector. As well as key statistics and trends for your niche sector, Chen helps to identify the most relevant sector insights, reports, news items, and practical business guides to help to navigate the China market more effectively.

Explore China with CBBC's Sector Experts