Isabel Xu leads the Education Sector team in China and collaborates with China Market Business Advisors in the UK to ensure the delivery of a quality service to help clients achieve success in China. Isabel works closely with UK Government and Chinese educational associations in addressing the needs of the sector and driving market development and commercial outcomes.
Prior to joining CBBC, Isabel worked for the British Council in China for 10 years. During this period, she was heavily involved in marketing both inward and outward student mobility programmes, managing regional business partnerships, government relations, public relations, and transnational education programmes across China. Recently, Isabel has been assisting British SMEs in developing business partnerships in tutoring, summer camps, online courses with Chinese institutions and agents. Isabel has a thorough understanding of the education sector in both the UK and China. She has excellent skills in managing cross-sector intelligence and provides precise consultancy to clients seeking UK-China educational cooperation.
Prior to joining CBBC, Isabel worked for the British Council in China for 10 years. During this period, she was heavily involved in marketing both inward and outward student mobility programmes, managing regional business partnerships, government relations, public relations, and transnational education programmes across China. Recently, Isabel has been assisting British SMEs in developing business partnerships in tutoring, summer camps, online courses with Chinese institutions and agents. Isabel has a thorough understanding of the education sector in both the UK and China. She has excellent skills in managing cross-sector intelligence and provides precise consultancy to clients seeking UK-China educational cooperation.