A must-attend for any university or educational organisations, the event provided insights from leading experts as well as ample opportunities for networking and knowledge exchange with like-minded peers. 

We heard from leading industry speakers: Domenica Di Lieto, CEO, Emerging Comms; Chloe Chen, Research and Planning Specialist, Emerging Comms; Rocky Chi, Head of Strategy and Planning, Emerging Comms; Catherine Shipley, Senior Adviser, Education / Knowledge Economy, China-Britain Business Council; and Jet Tu, freelance filmmaker and Chinese Key Opinion Leader. 

Attendees explored education sector highlights and key takeaways, including:

• Learning which marketing narratives most resonate with Chinese students;
• Hearing about examples of real, impactful campaigns;
• Examples of what not to do!;
• Learning about the unique characteristics and expectations of today's Chinese students;
• Hearing from a Chinese KOL (Jet Tu) and learning about the role KOLs can play in driving student recruitment.

Learn more about CBBC’s upcoming events here. 

For enquiries about future education events please contact Catherine Shipley at Catherine.Shipley@cbbc.org.