CBBC Premium Member, Holland & Barrett, the leading health and wellness retailer, has launched products with ‘Blue Hat’ accreditation in China across a new range of Functional Food, marking a significant milestone in the brand’s international expansion.

In China, Functional Food is registered by the China Market supervision and administration department to use the “Blue Hat” logo. This official certification signals that the product meets stringent quality and regulation requirements for Functional Foods, often referred to as ‘Blue Hat’ products.

The Holland & Barrett range accredited with “Blue Hat” certification includes:

• Fish Oil Softgels – Assist in lowering blood lipids
• Melatonin Softgels – Helps improve sleep
• Coenzyme Q10 Softgels – Helps to enhance immunity and helps with antioxidation 

Holland & Barrett products with “Blue Hat” certification unlocks a new era of growth for the brand in China, enabling it to bring trusted, science-backed nutrition to Chinese consumers seeking high-quality functional health solutions.

“Securing Blue Hat accreditation is a pivotal moment for Holland & Barrett in China,” said Nick Parker, Director of Asia and Middle East at Holland & Barrett. “It reflects our commitment to meeting the highest standards of quality, safety, and efficacy while delivering innovative wellness products that support the health of our customers.”

With this certification, Holland and Barrett joins a select group of international wellness brands authorised to sell officially approved Functional Food products in China, reinforcing its mission to make health and wellness a way of life for everyone.

The first Blue Hat product, Fish Oil Softgels, launched in July 2025 on Tmall and Zhongshushidai supermarket, and will be launched across key online and offline platforms including Douyin, Red note, WeChat, and select premium retailers such as Ole, CitySuper and Costco. The wider range will roll out progressively in 2025 and early 2026. 

Read the original press release here

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