Expect to rebrand, rebuild and restart when entering China. In this segment, we review the key functions and components behind branding in China. How to craft a brand identity that captivates the Chinese market, plus we will present case studies of brands that have succeeded and failed across various sectors. If you are a B2B or B2C company looking to enter the Chinese market, branding is everything.

Speaker

Annie Siara

Founder, 86 Connects