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As global e-commerce sales continue to rise, more brands are placing their goods online and attracting new customers. Global pandemic currently shutting down most of the world’s physical retail stores plays no small role in drawing consumers into online shopping. Fighting boredom, consumers spend more time browsing online, and e-commerce platforms are taking notice and innovating. Livestreaming advertisement has exploded in China, and with good reason – traditional marketing events held by foreign brands are usually seen in high-end malls in Beijing but only draw a few hundred people. Livestreaming allows for millions of people to be exposed to your brand, with minimal investment. With more than 900 million users (and growing) on various Chinese e-commerce platforms, the potential for brands is vast. The potential is equally as enticing to counterfeiters. Although most of the largest e-commerce websites have provisions against listing counterfeit goods, the volume of sellers is difficult to police. As such, brand owners must be wary of sellers offering counterfeit goods bearing famous logos, as such products can irreparably damage the reputation of a brand, losing future consumers and revenue. To ensure the safety of your brand on Chinese e-commerce platforms, there are a few important measures to adopt as part of your IP protection strategy. Join this webinar to learn more about protecting your brand on eCommerce platforms in China.
Head of Business Advisory, Woodburn Accountants & Advisors