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Session 1: Brand protection in China
Monday 25th January 2020 (10.30am GMT)
Speaker: Kristina Koehler-Coluccia, Head of Business Advisory at Woodburn
China has become a global Intellectual Property (IP) leader and enforcer. As such it is the responsibility of any business owner to register their IP in China in a timely fashion before any IP hijacker or squatter can. Before you begin your internet searches, content downloads, register a Wechat account, conduct social media networking and marketing, joining local or even foreign trade shows, local networking events or even on the ground investigations and due diligence REGISTER YOUR IP. If you do not you are openly making it easy for any local Chinese company and individual to hijack or steal your trademark and/or patent. Come join this webinar to learn how to easy it is to protect your brand in China.