Win in China through Innovation, Design and Awards
China is a market demanding new innovative products and services at scale and ripe for development by fast growth UK enterprises. UK firms that use innovation and design to exploit gaps in the market can grow rapidly. How do businesses use design as a strategic tool to crack the market? How do they market-test their proposition? And how do they get exposure? CBBC is partnering with China’s renowned Design Intelligence Awards (DIA) awarding £750k to help businesses grow in China. Hear from winning entrepreneurs, design industry leaders and trade experts on their experience of how to win in China.