Where next, post Double 11 in China? - Planning for business beyond the boom and bust of shopping festivals in the Chinese market
上海市静安区南京西路699号1501&1508室 东方投资大厦 邮编 Shanghai, 200041
Once an unmissable fixture in the marketing diary of any consumer company serious about growing sales and customers in the world’s biggest e-commerce market, Singles Day or Double 11 is now regarded with much circumspect by brands and consumers alike.
Against a background of a slowing economy and softening of consumer demand, China’s e-commerce and social commerce platforms are accelerating competition for the purchases of Chinese consumers. But consumers are displaying caution and value consideration with many calling online for more “rational” spending. Plenty of them are eschewing purchases despite the heavy discounts - choosing instead to spend on activities and products leading to personal fulfillment.
What does this mean for the future of China’s multiple shopping festivals and your China budgets?
- Recapping Double 11 2023 performance – sales data, emerging trends, and product categories with potential for growth;
- Comparison of the major e-commerce and social commerce platforms and suggestions for future marketing budget allocation;
- The use of data in improving marketing and sales conversion;
- Tips for setting up the 2024 marketing budget.
This will be an in-person event held at CBBC’s new Shanghai office. We will offer dial-in options for members and clients on the UK side.
4.30pm-5.00pm (CST) - Registration and refreshments
5.00pm-6.00pm (CST) - Panel discussion (live streamed online for a UK audience at 9:00am-10:00am GMT)
6.00pm-6.30 pm (CST) - Networking