Explore the programme in more depth here

For new and experienced whisky and spirits exporters to China:

• Fast-track your entry with expert market briefings and pre-arranged, 1-to-1 buyer 
  meetings
• Gain foundational insights from store visits to regulatory roundtables
• Re-calibrate your strategy with the latest on-trade and off-trade landscape
• Build deeper relationships with key supply chain stakeholders
• Witness the competition firsthand by visiting leading distilleries in China

For bottle/art designers, travel tour operators, and others in the supply chain:

• Understand Chinese consumer preferences and premiumisation trends
• Secure contacts with China’s fastest-growing spirit brands seeking premium UK 
  craftsmanship
• Promote Scotland through China’s whisky boom

Why this mission is different:

• Direct Pipeline: Pre-arranged, warm introductions to our database of qualified buyers 
  and partners
• On-the-Ground Intelligence: CBBC sector experts guide every site visit, providing real time analysis and context
• Ecosystem-Wide Perspective: Engage with the entire value chain-from distributors and bartenders to regulators and local producers-in one trip
• Future-Focused Insight: Go beyond today’s market. Visit Chinese distilleries and meet CADA to understand the competitive and regulatory landscape of the next decade
• Post-Mission Partnership: Our support continues beyond the trip to help maximise the impact of your new connections