活动亮点 Highlights

• Leverage the influence of 798 and the Universal Everything (UE) art exhibition to create a buzz around a British cultural campaign
• Strengthen the central concepts of "trendy," "cool," "avant-garde," and "environmentally friendly" in relation to British brands
• Interact with 798 tourists and local consumers
• Increase brand exposure, and achieve sales conversions
• Enjoy exclusive discounts

On 27th June 2025, the 798 CUBE annual exhibition 'Future You: Code and Soul' was officially unveiled. This exhibition is the first large-scale solo exhibition of the British avant-garde art group, Universal Everything (UE) in China: gathering its dynamic images and interactive works to build a future world that integrates technology and perception.

Who Should Apply

We are calling for participation from British brands that are in the luxury, retail, art, cultural experience, and sports sectors.

Event Format

Format of the activities can include community engagement campaigns, workshops, immersive experience events, on-site sales, and other fun ideas.

How to participate

As part of CBBC’s partnership with the 798, we are offering a discount to use the 798CUBE facilities. 

Please click here to download the event deck and contact Ran Guo at Ran.Guo@cbbc.org for more details.

Should you require the deck in English please reach out to Ran.Guo@cbbc.org