Please note that this event is only open to CBBC Members.

Speakers:

Annie Feng, Senior Partner, UMS

Annie is Senior Partner at UMS, where she works with international organisations on China market engagement, digital communications and cross-border strategy. Based between China and Denmark, she regularly shares practical insights into China's digital landscape, social media platforms and audience engagement.

Before joining UMS in 2018, Annie held leadership roles with Silicon Valley-based technology company Movoto Technologies, managing cross-border teams and international operations across China and the US. She holds a Master's degree in Human Resource Development and Management. 

Alvina Schlotterbeck, Country Manager, UMS

Alvina is Country Manager for UMS and the key UK contact for organisations, including universities and businesses, looking to strengthen their international engagement through cross-border marketing, digital communications and strategic partnerships.  

She is an accomplished business and marketing leader with over 20 years of experience working with luxury and premium brands, from established maisons such as De Beers, Chanel, Hermès, and Christian Dior to fast-growing brands including Rituals and Molton Brown. She has also developed expertise within leading FMCG companies, including Lindt, Reckitt, and Johnson & Johnson.

Alvina holds an MBA from INSEAD and a Master in Management from EDHEC Business School (France).