Douyin, China’s leading social media and e-commerce platform, offers unparalleled reach and is particularly true in the beauty sector. 

Here are some highlights of Douyin’s performance in beauty e-commerce in 2024.

During the 2021 618 shopping festival, beauty and skincare GMV exceeded 14 billion RMB (USD $1.9bn), and over 50 beauty brands surpassed RMB 100 million (USD $13.5m) in GMV during Double 11.

For international beauty brands aiming to expand in China, Douyin has become an indispensable channel.

However, brands often face significant challenges:

• Lack of understanding of critical marketing moments (e.g., 618, Double 11) and consumer strategies.
• Absence of proven Douyin strategies for brand expansion.
• Limited resources for high ROI influencer campaigns on Douyin.
• Difficulty staying updated on Douyin trends, tools, features, and algorithm changes.

Why Attend?

Co-hosted by TONG Global, YASO, and Ocean Engine (Douyin's Marketing Platform), this webinar will decode these challenges.

Attendees will gain in-depth insights into how brands can leverage Douyin to achieve significant growth in the Chinese market in 2025, including China’s beauty trends, case studies, platform strategies, and practical implementation.

The session covers end-to-end solutions from content marketing to ad campaigns and sales conversion.