PIPL Practical Guide in Retail and China Marketing Trends in 2022
China’s Personal Information Protection Law took effect on November 1, 2021, and is a new legislation target to protect personal data leakage and malpractice. It shares some similarities with GDPR especially with its extraterritorial reach, restrictions on data transfer, compliance, and penalties.
However, there are some major distinctions that foreign companies need to pay attention to. Retail companies collect and process a huge number of customers’ data and cross border data transfer for analysis and business purpose is not inevitable. Therefore, understanding PIPL regulations and how it affects companies in terms of data compliance is vital for foreign companies that wish to grow in the China market.
There has been mixed feedback from participating brands and e-shoppers on the Single’s Day shopping festival this year. The sales figure stand at RMB 540.3 billion from Tmall (Alibaba) and RMB 349.1 billion from JD.com: the two leading e-commerce platforms in China.
What is the way forward for consumer brands, retailers and e-marketplaces under the new PIPL framework? What are the emerging trends in 2022? And how should international consumer brands adjust and localise their strategies to tap into the increasingly demanding and competitive market in China?
Taking the opportunity to shed light on these key questions, we invited both legal and marketing specialists to share their professional answers and knowledge in this webinar session.