Webinar Description:

18 months after China’s borders reopened, outbound travel has witnessed a remarkable resurgence. This travel boom is projected to reach 130 million trips in 2024, nearly reaching pre-pandemic levels of 170 million trips, with the UK and Europe emerging as the epicentre. 

Marquee events like the 2024 UEFA EURO and the Paris Olympics fuel this travel fire, alongside peak seasons like Golden Week, Christmas and next year’s Chinese New Year. 

This presents a significant opportunity for hotel groups, luxury brands, retailers, travel operators, and hospitality brands to capitalise on a resurgent Chinese luxury travel market. 

Join our webinar to gain deeper understanding of this key audience, and explore winning marketing strategies to not miss out on this growing opportunity.

Why Should You Attend?:

• See What Your Competitors Don't: Get an exclusive peek into TONG's survey data on Chinese luxury travellers. Go beyond the basics and understand their nuanced preferences in accommodation, dining, shopping, entertainment and more.
• Insider Tips from a Top Chinese Travel Influencer: Hear directly from a leading Chinese luxury travel influencer to understand your target consumers’ mindset.
• Actionable Campaign Strategies: Discover proven calendar moment marketing campaign case studies specifically designed to resonate with Chinese luxury travellers.
• Exclusive Free Report: Get early access to our free report: Inside the Minds of Chinese Luxury Travellers: Europe and the UK, containing insights on Chinese luxury travellers and their evolving desires. 

Key Details:

• Date & Time: 6th Aug (Tuesday), 14:00-15:30 BST
• Location: Online 
• Agenda (To be confirmed)  

Key Speakers:

Our expert speakers are industry insiders at the cutting edge of the China marketing ecosystem. They boast extensive experience across areas including media management, influencer marketing, content creation and ideation, community building, and consumer engagement.

Laura Deng, Associate Activation Director at TONG Global 

A digital marketing leader with a proven track record of success in the Travel & Property verticals. Her expertise has been recognised with a remarkable three project wins at the prestigious TopDigital China Awards (2023 & 2024) for campaigns for Heathrow Airport and JW Anderson. 

Her leadership and involvement in projects for Clinique, Malone Souliers, MCQ, 1 Hotels, and iQ Student Accommodation demonstrate her versatility and ability to deliver impactful results across diverse travel and property sectors. 

Jack Porteous, Commercial Director at TONG Global

A decade of expertise in UK-China business relations, guiding brands into the Chinese market. A prominent voice in the community, featured in well-known publications, with prior roles at the UK's Department for Business & Trade and the China-Britain Business Council. 

Panellists:

Vincent Wang, Forbes China TOP50 Influencer

The globetrotting tastemaker who unlocks the world of luxury travel through his lens.
He is a seasoned explorer with over 500 world’s finest luxury hotels under his belt. Consider him your personal concierge to the finer things in life, sharing his insights as a long-time columnist for Travel + Leisure and Architectural Digest.

In 2018, Vincent launched his wildly popular WeChat public account, "Vincent's Hotel Lab”. His expertise and influence landed him a spot on the prestigious 2019 Forbes China TOP50 Influencer. 

Champa Selim 许慧英, Deputy Director, Greater China and SouthEast Asia at Bicester Village

Champa is a highly experienced and proactive business developer with an entrepreneurial mindset and in-depth knowledge of emerging markets in Greater China and Southeast Asia. She has solid experience in generating and retaining ultra-high-net-worth clients, as well as expertise in sales and marketing, PR, partnership development, and client relationship management in luxury hospitality, retail, and financial services.