Chinese brands are stepping confidently onto the world stage - not simply exporting products, but building international identities, earning consumer trust, and reshaping industries around the world.

Now in its third year, the Brand Finance China Brand Forum returns to the prestigious Mansion House in the City of London. Bringing together business leaders, investors, diplomats, policymakers, and media from across China and Europe, the Forum provides a unique platform to explore the opportunities and challenges facing Chinese brands as they expand globally.

Through keynote presentations, panel discussions, and networking, the Forum will explore how leading Chinese companies are building internationally recognised brands, navigating new markets, and forging meaningful partnerships across borders.

Key Themes:

• Global brand building and international expansion
• Localisation and cultural relevance
• Consumer trust, brand reputation, and long-term growth
• Innovation and digital transformation
• Cross-border investment, partnerships, and collaboration
• The future of Chinese brands on the global stage

Conference followed by networking buffet | Dress Code: Smart Business

Join us as we explore how Chinese brands are reshaping global business and what this means for the future of international brand building.

Agenda:

• 16:30 - 17:00    Registration
• 17:00 - 17:10    Welcome Address
  • David Haigh, Chairman, Brand Finance
• 17:10 - 17:25    China City Index Presentation
  • Scott Chen, Managing Director, Brand Finance China
• 17:25 - 17:40    Guest Speaker Presentations
• 17:40 - 18:20    Panel Discussion | Chinese Brands Going Global: Building International Success
  • How are China's leading brands succeeding on the global stage? This panel explores the strategies behind international expansion, from localisation and consumer trust to innovation and reputation, while examining how global success is strengthening China's position as a leading brand nation.
• 18:20 - 18:55    Panel Discussion | Global Partnerships: Connecting China with the World
  • International growth depends on strong cross-border partnerships. This panel examines how Chinese and international organisations are collaborating to drive innovation, investment, and market expansion, creating new opportunities for brands to grow both within China and around the world.
• 18:55 - 19:00    Conclusions
  • David Haigh, Chairman, Brand Finance
• 19:00 - 20:30    Drinks Reception