In partnership with Alibaba, CBBC will hold a webinar on 25th January 2021, to introduce the Simp’Ali IPR Cooperation Program newly launched by Alibaba. This webinar will be the fifth session of CBBC’s online IP protection training series. CBBC and Alibaba have established long-term cooperation under the framework of the Memorandum of Understanding (MoU) signed in 2014. The MoU was renewed by both parties in 2017, and 17 roundtables and one IP training webinar have been held so far to support rights owners with their IP protection on the platform.
This webinar aims to provide a detailed introduction of Alibaba Simp’Ali IPR Cooperation Program which sets out to provide SMEs with simplified IPR protection tools and additional support, while fostering new communication channels for Alibaba to better understand the evolving needs of SMEs for IPR protection to support their business development goals. In addition, the program also provides participants with effective communication and feedback channels and opportunities to participate in live Simp’Ali activities. We are delighted to invite Mick Ryan, Brand Cooperation Director, Flora Fan, Brand Manager and Emily Xu, Brand Manager from Alibaba to join this webinar and introduce about how SMEs could utilize the program to protect their IP rights in a more efficient way.

Key Details:

  • Date: 25th January 2021
  • Time: 09:00-10:00 BST (UK time)  17:00-18:00 CST (China time)
  • Language: English
  • Where: ZOOM webinar, the live link will be shared via email after completing registration.

Agenda (Beijing Time):

  • 17:00-17:05 Welcome speech from CBBC and Alibaba - Ms. Yuan Yuan, Director, Business Environment, CBBC; Mr. Mick Ryan, Director, Brand Cooperation, Alibaba
  • 17:05-17:15 Introduction about Simp’Ali IPR Cooperation Programme - Ms. Flora Fan, Brand Manager, Alibaba
  • 17:15-17:30 Introduction about SME Advisory Committee - Ms. Emily Xu, Brand Manager, Alibaba
  • 17:30-18:00 Q&A

Mick Ryan

  • Mick Ryan is Director for Brand Cooperation of Platform Governance Department at Alibaba Group. The Brand Cooperation team which Mick leads is responsible for supporting IP rights holders to enforce their rights as effectively as possible on Alibaba’s various e-commerce platforms. Mick’s recent focus has been on developing a special cooperation program for Chinese and foreign brands, the Alibaba Anti-Counterfeiting Alliance (AACA). Prior to joining Alibaba, Mick was Director of Business Environment, and Head of IP, at the China-Britain Business Council. Mick led a team of consultants who supported UK rights owners with development and execution of IP protection and enforcement strategies in China. In 2020, Mick was nominated on the World Trademark Review 300 list of World’s Leading Corporate Trademark Professionals.   

Flora Fan

  • Flora Fan works as Brand Manager of Platform Governance Department at Alibaba Group. She works with rights holders, industry associations, government bodies and other partners to advance cooperation on IP and other legal issues. Flora’s recent focus has been on finding industry-based IP solutions for the Food & Beverage, and Alcohol sectors, as well as copyright intensive industries. She also leads special programs in civil litigation, where Alibaba cooperates with rights holders in taking cases to the People’s Courts. Flora became a licensed Chinese lawyer in 2013, and has obtained broad legal experience in IP and corporate practice while working at Chinese and foreign law firms. Flora was Legal Counsel and Assistant Director at the China-Britain Business Council before she joined Alibaba.

Emily Xu

  • Emily Xu is Brand Protection Cooperation Manager, within the Platform Governance Department at Alibaba Group. She is responsible for both the automotive and pharmaceutical industry working groups which operate in the Alibaba Anti-Counterfeiting Alliance (AACA), creating sector-specific solutions around shared IP issues. Emily also leads the SME Advisory Committee (SAC) - a special body established under the AACA umbrella to explore enhancing IP protection solutions for SMEs in partnership with Alibaba and the IP rights holder community. Before joining Alibaba, Emily was head of the International Collaboration Department at China EV100, a third-party think tank aimed at boosting the development of the Electronic Vehicle industry. She also worked as trade mark and brand protection manager for several years at a large state-owned enterprise, the Beiqi Foton Motor Company.

About Alibaba

  • Established in 1999, Alibaba Group has grown to become a global leader in the online and mobile commerce industries. The group consists of several E-commerce companies including: (China’s largest mobile commerce destination), (Leading wholesale marketplace for global trade), (World’s largest third-party online and mobile commerce platform for brands and retailers), Tmall Global (China’s largest cross-border B2C online marketplace), (Global retail marketplace), (Leading integrated domestic wholesale marketplace in China), and Lazada (Leading and fast-growing e-commerce platform in Southeast Asia).
  • Alibaba has devoted to IP protection since 2002 and established the Platform Governance Department in 2015 to tackle IP infringements on the platform. Alibaba has also launched its online IP Protection Platform (IPP) which rights owners could file complaints once infringements are found on Alibaba. It has established Alibaba Anti-Counterfeiting Alliance (AACA) in 2017 which involves commitments and undertakings between Alibaba and brands to tackle IP challenges together in partnership. In 2020, Alibaba has launched the “Simp’Ali IPR Cooperation” program to further enhance IP support for SMEs and officially unveiled the industry-led SME Advisory Committee (SAC).

About CBBC

  • CBBC is the UK’s leading business network promoting trade and investment with China. For 65 years we have acted as the independent voice of business, at the heart of the action, working to support our members and partners in expanding commerce between our two nations.
  • CBBC initially launched our IP services in 2014 to support businesses with their IP-related issues and protection in China. The services have been developed in close collaboration with the UK Intellectual Property Office and supported by the British Embassy. CBBC has also been working with key partners to develop a range of in-house support functions covering IP consulting, online protection, offline enforcement, and cross-border protection. Our team also provides research on IP legislation and policies, which ultimately aim to support the communications and cooperation between UK and China, to improve the business environment underpinned by legal and regulatory certainty and transparency so that to build a dynamic and sustainable economy.

For more information, please contact:
Contact: Yuan Yuan, Director, Business Environment
China-Britain Business Council