Global Soft Power Summit 2025

UK time:
19/02/2025 08:30
- 20/02/2025 17:00
Venue:
Queen Elizabeth II Centre in London
Venue address:
Broad Sanctuary, London SW1P 3EE & Streamed online
This is your invitation to Brand Finance’s Global Soft Power Summit 2025, inaugurating the next iteration of the Global Soft Power Index, to explore the role of Soft Power in international relations and business. We are delighted to announce John Kerry, 68th U.S. Secretary of State, as our keynote speaker.
This year, we will focus specifically on the topic: Responding to the Decline of Globalization. The international community is becoming increasingly divided, reversing the previously thought-to-be inevitable processes of globalisation. How can nations mobilise their Soft Power to piece together our fragmented world?
Following the successful publication of five iterations of the Index, Brand Finance is now working on the sixth year of research. Based on a global sample of 170,000+ respondents in 100+ markets, the Index ranks all 193 member states of the United Nations.
This year, we will focus specifically on the topic: Responding to the Decline of Globalization. The international community is becoming increasingly divided, reversing the previously thought-to-be inevitable processes of globalisation. How can nations mobilise their Soft Power to piece together our fragmented world?
Following the successful publication of five iterations of the Index, Brand Finance is now working on the sixth year of research. Based on a global sample of 170,000+ respondents in 100+ markets, the Index ranks all 193 member states of the United Nations.
The Summit will take place over the course of two days at the Queen Elizabeth II Centre in London:
- Wednesday, 19th February - Workshops led by nation brand leaders, available in-person only.
- Thursday, 20th February - all-day Conference hosted as a hybrid event, with delegates able to join in-person or watch a livestream online.
The Summit will also unveil the best nations in investment, trade, talent, and tourism attraction. An Awards Ceremony on Wednesday, 19th February will celebrate the winners.
Register now to secure your place and receive updates on the agenda and speakers. Admission for the event is free. All delegates can choose between registering to join in-person on either one or both days of the Summit, or online for the all-day conference on Thursday, 20th February. Please note, spaces for the Workshops on Wednesday, 19th February are limited.