TIME: 9.00 - 12.00 Lisbon time | 10.00 - 13.00 Brussels time

This training will provide practical tools and skills to overcome the cultural barrier between East and West and minimize potential misunderstandings in the communication with business partners. Participants will see real examples to understand the “What”, they will learn the “How” to proceed in such cases, understanding the “Why” of the Chinese mentality in the professional environment.



  • 09.00 – 09.05: Welcome speech by CCILC​
  • 09.05 – 09.15: Presentation of the EU SME Centre by Laura Velasco, Project Officer EUROCHAMBRES​ Intervention of the expert Antonio Liu Yang, Expert EU SME Centre:​
  • 09.15 – 09.50 Module I:​
    • Communication with China​
    • Beyond language​
    • High context vs low context
  • 09.50 – 10.30 Module II: Analysis of the Chinese cultural dimensions​
    • Collectivism particularism, power distance
  • 10.30 – 11.10 Module III: Millennial values applied to the modern world; beyond confucius
  • 11.10 – 11.50 Module IV: The Chinese mindset​
    • Keep your mianzi​
    • Build your guanxi
  • 11.50 – 12.00 Closing remarks and Q&A session


“Intercultural Communication between China and Europe” is a public online event organized by EUROCHAMBRES. By registering to this event, you hereby give your consent to having your personal data, as indicated in the registration form collected, processed and stored according to the applicable legislation and Privacy Policy. You also authorize the organizer to transfer the data to the European Union in case of co-funded activities.

As a data subject, you have the right to obtain access to, rectification of your personal data and to withdraw your consent. As data subject you have the right to be informed about the existence and the extent of data processing, to rectify incorrect personal data as the case may be and to oppose further processing on serious and legitimate grounds. To exercise these rights, please contact EUROCHAMBRES at the following email address: eurochambres@eurochambres.eu