Essentials of China Digital Marketing | Navigating China Series
This series of business workshops is intended to help companies to better understand and navigate the China opportunity. Leading China experts will share the latest insights on the China business landscape in 2022, helping attendees to make informed decisions on their approach to the China market.
China has over one billion active mobile internet users, with users spending an average of three hours a day on their smartphones. Overseas businesses can leverage digital channels to grow brand awareness, engage customers, and transact. A unique digital ecosystem, the absence of Western channels, and challenges around firewalls, censorship, and data laws, all create significant challenges for UK brands to develop and execute their digital marketing strategies.
This session will cover the essentials of developing effective digital marketing campaigns, covering web development, SEO, social media campaigns and developing effective WeChat strategies. Whether you are a consumer brand or a B2B exporter, join the session to learn more about the art of digital marketing in the world’s largest consumer market.
Millie Hughes, Business Development Consultant, PingPong Digital
Millie Hughes is a business development consultant at PingPong Digital - a leading global Chinese digital marketing agency with the mission to assist foreign brands of all sizes in navigating and succeeding within the Chinese market and consumer space. With additional experience in branding, content creation and social media, she is here to help you brand and market your way to success in China.
Domenica Di Lieto, CEO, Emerging Comms
She has nearly ten years of experience in Chinese marketing, and more than thirty years working in marketing in agency, client and media owner side.She founded Emerging Communications in 2015 after identifying a gap in consultancy and training services for Chinese markets, as well as the need for strategic Chinese marketing planning and delivery in complex industries.
Domenica has built a consultancy that has laid down new standards for strategy and sales in Chinese markets, and in doing so created a track record for industry and company leadership in Europe and China, including in team building, and creating new roadmaps to sales success in China and Chinese inbound markets. This applies to a broad range of B2B and consumer sectors. Her offices are in London and Shanghai.
Melody Yeh, International Business Development Director, Emerging Comms
Melody Yeh is an international business development director at Emerging Comms - a full-service digital agency. With a proven track record in the B2B sector, Emerging Comms is the only agency to have a dedicated consultancy division that deals with complex B2B audiences, delivering outstanding results for clients like: Great Ormond Street Hospital, Premier Research & Ladybird/Penguin Random House. Melody has over 20 years of experience working in digital marketing agencies in China and the UK. She's excited to share her valuable knowledge and insights to help your brand achieve success in China.