Speakers:
Domenica Di Lieto
CEO, Emerging Comms
Domenica is a highly experienced sales and marketing professional, with over 30 years’ experience spanning media-owner, client and agency roles.
She has a long-established connection with the Chinese market, including 11 years’ experience in the Chinese digital industry, the last 9 as CEO of Emerging Comms.
Domenica founded Emerging Comms in 2015 after recognising that western businesses needed far more than tactical marketing services to succeed in China, increasingly needing bespoke consultancy to succeed in the largest, but most competitive market in the world. It’s this consulting input that gives Emerging Comms clients exceptional results compared with going straight to tactics.
Aside from leading the continued growth of Emerging Communications, she advises a number of trade and education bodies on their China market entry and subsequent digital strategies.
Domenica is a regular keynote speaker at Chinese-focused events, and is a regular contributor to media publications on all things China.
Chloe Chen
Research and Planning Specialist, Emerging Comms
Chloe Chen is a Research and Planning Specialist at Emerging Comms, focusing on strategic planning, market research, and consumer insights analysis for the higher education sector. With a deep understanding of the Chinese student market, Chloe helps universities refine their marketing strategies to strengthen positioning and student engagement. Over the years, she has worked with institutions such as the University of Stirling, the University of Nottingham, and the University of Arizona, providing insights into emerging trends, audience behaviours, and competitive positioning to support their recruitment efforts.
Catherine Shipley
Senior Adviser, Education / Knowledge Economy, China-Britain Business Council
Catherine Shipley has 10 years of experience studying and working with China, seven of these in the education sector, where she worked for the most part for the University of Surrey. She graduated from Newcastle University with first class honours in French and Chinese.
Rocky Chi:
Head of Strategy and Planning, Emerging Comms
With 14 years of experience in China marketing growth strategy, gained from leading digital marketing agencies in Beijing and London, Rocky excels in dynamic business environments and drives for excellence under changing circumstances. Her strategic planning expertise spans a diverse range of sector especially students’ market; 9 years dedication of driving recruitment success for UK Education providers making her not only a top-tier consultant but also an outstanding intercultural communicator and a seasoned public speaker.
Rocky brings direct, hands-on marketing experience with global clients, coupled with delivering in-depth market research, consultancy projects, and intercultural training sessions. As an expert in marketing intelligence, she provides valuable insights into both the macro and micro contexts of the China market, ensuring brands stay ahead of the ever-changing demands of Chinese audiences.
Jet Tu:
Jet is a freelance filmmaker who tells stories about life in the UK and the cultural exchanges between China and the West.
Previously worked in cyber security, he began making videos during the pandemic, sharing insights into British culture with young Chinese audiences on platforms like Xiaohongshu and Bilibili. Having grown up between both countries and spent equal time in each, he brings a deep understanding and appreciation for both cultures. With a background in Chinese-Japanese relations from the University of Edinburgh and Kyoto University, Jet enjoys unpacking the deeper meanings behind cultural practices and phenomena.
Combining visuals, storytelling with education, Jet aims to make online learning a more fun and immersive experience.
