Consumer Masterclass: Establishing your Business in China
Whether you're an aspiring entrant or a seasoned player, the Consumer Masterclass equips you with crucial insights and strategies for success.
Join us for a day of thoughtful exploration, delving deep into the practicalities of thriving in the Chinese market. Gain confidence in navigating legal considerations, the evolving e-commerce landscape, and influencer dynamics through expert-led sessions. Don't miss this chance to join a community of like-minded professionals, united by the goal of unlocking the immense potential of the China market.
Suitable for: UK consumer brands seeking to enter China, or those who need a step-by-step guide to refresh their knowledge on the China market.
Time: 10.00-17.00, Thursday 26th October 2023
Venue: CBBC, Kings Buildings, 16 Smith Square, London, SW1P 3HQ
Tickets: £120 (excl. VAT) for Members
£175 (excl. VAT) for Non-members
Non-members who sign up for the Consumer Masterclass will receive member’s free access to China Chat.
10.00 - 10.30: Arrival
10.30 - 11.00: Market Routes to China (by Celine Tang from CBBC)
11.00 - 12.30: Setting Up Your Business in China from Scratch (by CBBC member Hawksford)
12.30 - 13.00: Lunch Break
13.00 - 14.30: e-Commerce and Livestreaming (by CBBC member Samarkand)
14.30 - 14.45: Break
14.45 - 16.15: Establishing Your Brand Assets via Working with Influencers (by CBBC member BARK Media)
16.15 - 16.45: Networking