Consumer Masterclass – Cultural Business Training for Your China Visit

UK time:

31/10/2024 10:00 - 31/10/2024 16:00

Venue: CBBC London Office

Venue address: Kings Buildings,16 Smith Square, London, SW1P 3HQ

Are you preparing for China market entry and your first business trip to China?

Our full-day masterclass is designed to give UK business owners and executives the tools and insights needed to succeed in this dynamic market.

Understanding China’s unique business culture, regulatory landscape, and consumer behaviour is crucial for building successful partnerships. This masterclass offers essential pre-visit training that will help you navigate cultural nuances, avoid common pitfalls, and approach business meetings with confidence.

Through practical advice, interactive sessions, and expert-led discussions, you’ll gain invaluable knowledge on how to engage with Chinese partners, negotiate effectively, and build long-term relationships. By the end of the day, you’ll feel fully prepared for your first trip, equipped with the skills to make a lasting impression and capitalise on opportunities in China.

Agenda:

10:00 AM – 10.30 AM: Registration and Welcome Coffee
10:30 AM – 10:45 AM: Welcome and Introduction
10:45 AM – 11:15 AM: Module 1 – Understanding the Chinese Consumer Market
11:15 AM – 12:15 PM: Module 2 – Market Entry Strategies: General Trade vs. Cross-Border E-commerce
12:15 PM – 1:15 PM: Lunch Break
1:15 PM – 1:30 PM: Module 3 – Navigating China’s Regulatory Environment: Brief intro
1: 30 PM – 2:30 PM: Module 4 – Understanding the E-commerce Landscape and Digital Marketing
2:30 PM – 2:45 PM: Afternoon Tea Break
2:45 PM – 3:30 PM: Module 5 – Commercial Hubs and Preparing for Your First Business Visit
3:30 PM – 4:00 PM: Q&A, Discussion, and Networking

Fees:

Free for CBBC FHC Programme and Retail Mission Attendees
Members: £120+VAT
Non-members: £150+VAT

Speakers:

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Celine Tang, Retail & E-commerce Sector Lead, CBBC

Celine Tang has been based in the UK for the last 4 years and for most of this time she has been working as a freelance Consumer Consultant across the Beauty, Fashion, Lifestyle, Food and Drink sectors.

Between 2013 - 2017, Celine worked in the New Zealand Consulate General in Shanghai, prior to which she gained an MSc in Social Anthropology from the London School of Economics.

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Antoaneta Becker, Director, Consumer Economy, CBBC

Antoaneta has lived and worked in China for more than 20 years. In her most recent role as a Director, Consumer Economy for the China Britain Business Council, she has supported numerous British consumer companies entering and expanding into the Chinese market.

Prior to joining CBBC, she worked as a Beijing-based reporter for several international media publications including the Economist Intelligence Unit and USA Today, covering China’s economic and social affairs. She has reported on some of the main trends and policies that have defined China’s economic trajectory over the years 2000-2010 including China’s stateowned enterprises reforms, the emergence of free trade zones, the rise of digital economy and the ascendence of the Chinese consumer.

Antoaneta is a fluent Mandarin Chinese speaker. She holds a Bachelor’s in Chinese Language and Literature and a Master’s in Chinese Contemporary Literature & Film from Peking University.

CBBC Member Experts (TBC)

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Consumer Masterclass – Cultural Business Training for Your China Visit