• free for members
  • £85+VAT for non-members


Keynote Speakers

celine headshot

Celine Tang - Retail & e-Commerce Sector Lead, CBBC

Celine Tang has been based in the UK for the last 4 years and for most of this time she has been working as a freelance Consumer Consultant across the Beauty, Fashion, Lifestyle, Food and Drink sectors.  

Between 2013 - 2017, Celine worked in the New Zealand Consulate General in Shanghai, prior to which she gained an MSc in Social Anthropology from the London School of Economics. 


Elinor Greenhouse, Senior Adviser, Tech and Innovation, CBBC 

As sector lead for Tech and Innovation, Elinor is responsible for supporting British tech and healthcare companies entering and operating within the Chinese market, and leads on CBBC’s engagement for intellectual property matters and export licensing regulation. Prior to joining CBBC, Elinor lived in China for eight years, where she worked as an intellectual property strategist advising international companies on IP strategy in China.

Elinor is a fluent Mandarin speaker and has previously translated for academic journals in the fields of Economics and Law. She holds a bachelor’s in law from The University of Sheffield and a master’s in Chinese law from Peking University, with a research focus on digitisation within the Chinese legal system and use of AI within China’s smart courts.


Claudio Bergonzi, Director - Global IP enforcement team, Alibaba

Claudio Bergonzi joined Alibaba in October 2022, as Director in the Global IP enforcement team. In his role, he keeps close relationship with brands, associations, law enforcement agencies, government agencies to support the better protection of IP rights across the Alibaba International platforms. He has almost 15 years of experience in the Intellectual Property Protection, having started his professional career in Microsoft as Antipiracy and anticounterfeiting manager. More recently, in the last 11 years Claudio was Director General of the Italian leading IP association Indicam from 2013 till 2021, and prior to join Alibaba he was EU leader for Global Brand Relations at Amazon.

He has various sales and marketing experience in his background, and also ran for 3 years his own business, as consultant in the scientific area for medical.

Claudio has a legal background, with master certificate obtained at the Milan University


Mark Kramer, Partner - IP Solicitor, Potter Clarkson  

Mark is an experienced IP lawyer advising on both contentious and non-contentious issues across the full gamut of IP rights.

Mark joined Potter Clarkson in 2021 to head up the firm’s London litigation & licensing team. His clients range from multi-nationals to start-ups and individuals, but all appreciate his clear, commercially focussed, advice.

Mark has represented clients before the Court of Appeal, the High Court, and IPEC. However, much of Mark’s work has an international focus and he has strong experience of ‘quarterbacking’ international disputes. Mark’s contentious experience covers the full range of IP rights. His recent ‘hard IP’ contentious experience includes preparing a global litigation and commercialisation strategy for an entrepreneur in the telecommunications security space, assisting an innovative Chinese consumer goods client with enforcing its UK patent portfolio as part of a wider European strategy, and supporting a national retail company against accusations of patent infringements against a notorious and well-funded NPE in the lighting space. On the ‘soft-IP’ side, Mark has supported clients from sectors as varied as financial services, green-tech, FMCG, and aviation in protecting their brand rights and creativity.

Mark has significant non-contentious experience in sectors including life sciences, FMGC, software, telecoms, travel, retail, and the creative industries; he works in tandem with clients (often collaborating closely with the firm’s leading patent and trade mark attorneys) to ensure the contractual nexus around their IP best supports their commercial and developmental goals.

Mark is the head of the firm’s Creative Industries group. He regularly speaks on IP issues and runs a termly pro bono clinic for students and alumni of the Royal College of Art.


Harrison Lee, Senior Associate, Chartered Trade Mark Attorney, Potter Clarkson   

Harrison is an experienced and dedicated trade mark attorney, providing commercially-focused advice for both emerging and established brands.

He joined Potter Clarkson’s trade mark team in 2015, qualified as a Chartered UK Trade Mark Attorney in 2017, and was promoted to senior associate in January 2022.

He acts for clients in a wide variety of industries, overseeing their global trade mark portfolios. He expertly advises on clearance searching, filing strategy, prosecution, and enforcement (opposition, cancellation and infringement). In the last year alone, he has been responsible for 40+ contentious matters principally relating to UKIPO oppositions and trade mark infringement. A particular area in which he has specialised is presenting written and oral submissions in ex parte proceedings in the UK.

Since March 2020, he has been a co-author of Chapter 7 of The CITMA and CIPA European Union Trade Mark Handbook, “Approaches to Countering Objections under Article 7(1)”.

Harrison has assisted clients for many years in China, advising on trade mark applications, oppositions and cancelation proceedings. He has also advised client’s on how to strategically overcome IP issues, that are specific to the Chinese system.