Chinese Tourism Revised & Revisited 2023
This event by PingPong Digital is supported by CBBC.
The Chinese tourist industry contributed $253BN to the global economy in 2019. Chinese consumers are also set to become the top global spenders by 2025.
Now that Chinese COVID restrictions have loosened and the border has opened with millions itching to venture overseas after 3 long years of extreme, strict lockdowns, the industry experts at PingPong Digital are ready to share their top tips, tricks and insights into maximising your marketing strategy to successfully attract, welcome and accommodate inbound Chinese tourists.
Award-winning global Chinese digital marketing agency PingPong Digital invites businesses and brands of all sizes and backgrounds including those in the travel, hospitality and retail spaces to attend this event.
Whether you have experience in Chinese marketing or are brand new to this space with an appetite to discover the vast opportunities investing in Chinese consumers can bring to your business, this webinar is for you!
Agenda:
- 11:00 -11:15: Key changes to travel behaviour & habits in a post-COVID world
- 11:15 - 11:20: Breaking down key tourist demographics & user personas
- 11:20 - 11:30: TRAVEL - core differences in the Chinese booking & planning user journey
- 11:30 - 11:40: HOSPITALITY - key platforms to be present on & tips on how to accommodate Chinese tourists
- 11:40 - 11:50: ATTRACTIONS & RETAIL - key platforms to be present on & tips on how to accommodate Chinese tourists
- 11:50 - 11:55: Summary
- 11:55 - 12:15: Q&A
Speakers:
- Jes Men: Business Development Manager at PingPong Digital
- Millie Hughes: Business Development Consultant at PingPong Digital
We look forward to seeing you soon!