Buyers List
Baozun
Founded in 2007, Baozun Inc. is the leader and a pioneer in the brand e-commerce service industry and a digital commerce enabler in China. With about 8,000 employees, it serves more than 400 brands from various industries and sectors around the world, including East Asia, Southeast Asia, Europe and North America.
Echo Garden life
Our offline showroom/store is located in former French Concession of Shanghai, showcasing luxury homeware and lifestyle products specifically sourced by the business owner Echo, from different regions of the world. We are aiming to bring niche and chic home products with high quality standard to our 60,000 loyal customers in Shanghai.
ESTATE Retail China
Classic European men's multi brand shoe retailer in China. They have offline stores at Galeries Lafayette & SKP.
Ever Thames LTD
Established in 2012, EVER THAMES LTD is a leading brand distributor in China, helping the British and Chinese enterprises (especially British SMEs) to enter each other's markets.
Face Story Technology limited HK
Registered in Hangzhou National High-Tech Development Zone, Face Story Technology is a high-tech company that focuses on ecosystem and natural organic products from overseas especially UK and Europe. We are cooperating with series of international brands and selling to different regions of China.
Mr. Manners
Multi-brand store set up in 2016, focuses on heritage & classic British Brands, Handmade & Craft Shoes, Classy Garments & Gilets, Luxury Clothing & Loungewear.
Pattern
Pattern® is the first ecommerce accelerator to help your company grow faster, protect your brand, and sell globally on ecommerce marketplaces, D2C, and other digital channels. With 150+ experts in brand management, operations, and marketing, we have presence in major marketplaces as well as helping brands expand into offline channels and B2B distribution.
Poizon Europe
Established in 2021, POIZON Europe's first step is to focus on regional business specializing in luxury goods in Europe. We are expanding to other categories, not only targeting apparel, shoes, bags, but also cosmetics, watches, furniture, home decor, healthy products, and even food products. Starting from a partnership with a boutique in Italy, we continuously expand our business scope to other countries (UK, France, Italy, Spain, Germany etc.) and seek more business opportunities.
Shanghai Worldwide Origins E-Commerce Co Ltd
Shanghai Worldwide Origins E-commerce Co Ltd has its own cross-border e-commerce platform (xidibuy.com). It was established in Shanghai Free-Trade Zone in 2014. We are currently working with a list of renowned brands from more than 20 countries.
St Angelo Holding
Saint Angelo Group was founded in 1996 and was listed on the Shenzhen Stock Exchange in August, 2007. The company owns three major production base in Wenzhou, Shanghai and Hefei, and more than 1700 retail shops and online marketing network covering Chinese major cities. At present, the annual income of main business has reached CNY 3.5 billion.
Tmall Global
Launched in 2014, Tmall Global (www.tmall.hk) is Alibaba Group’s dedicated channel for cross-border e-commerce. Tmall Global is China’s largest cross-border B2C online marketplace, and allows brands and retailers without operations in China to build virtual storefronts and ship products into China from their home countries. Today, there are more than 29,000 brands from 87 countries and regions across 5800 categories on Tmall Global.
Tcoai
Tcoai Trading (Shanghai) Limited Company’s mission is to serve Chinese consumers through best business practices and products, focused on offering various international products to express our idealism, passion and commitment. They have been representing six UK brands in China.
Vipshop
Vipshop (NYSE: VIPS) is a prominent Chinese e-commerce company that specializes in discounted, off-price retail of branded products. Founded in 2008, the company has since become a leading online discount retailer in China. Vipshop primarily focuses on fashion, cosmetics, and home goods, offering a wide range of products at significant discounts, often ranging from 30% to 70% off regular retail prices. Vipshop has been named as one of the Fortune China 500 and China's Top 500 Private Enterprises for many years.
VRIL Culture Media
VRIL (Beijing) Culture Media Co., Ltd was founded in 2004. It focuses on fashion and lifestyle sector, dedicated to the Chinese consumers with outstanding foreign brands. They owe two stores, Water stone and MING Space. Water stone mainly sells domestic and international designer and lifestyle brands. MING Space is used as fashion showroom for young Chinese designer’s collection.
YOURWAY
Founded in 2017, YOURWAY is a reliable digital retail partner to global brand owners. Based in Shanghai, they provide integrated digital retail services including go-to-market consulting, digital marketing total-solution, multi-platform e-store operation.
In Partnership with:

If you have any questions, please contact Sunshine Zhang via sunshine.zhang@fcdo.gov.uk or Lynn Yao via lynn.yao@fcdo.gov.uk