China Country Clinic with FDEA: China Food & Drink 2026: Where the Growth Opportunities Are for UK Brands
UK time:
30/09/2026 10:00
- 30/09/2026 11:30
Venue:
Online event
China’s food and drink opportunity hasn’t disappeared - but the easy growth has. Consumers are more value-conscious, competition from local brands is fiercer, and the path from product discovery to purchase is being reshaped by social commerce, instant retail and increasingly AI-powered search.
For UK food and drink brands, that means being everywhere is no longer the answer.
Winning in China in 2026 is about knowing where to play, who to target and what will make consumers choose you.
Held in partnership with the China-Britain Business Council, this China country clinic will unpack the latest shifts shaping the market — from Douyin, Red and content-led commerce to evolving physical retail, health and functional products, localisation, value versus premiumisation, and opportunities beyond China’s traditional top-tier consumers.
Join us for a practical look at where the opportunities are now, what has changed, and how UK brands can turn China’s increasingly complex consumer landscape into sustainable growth.
Guests and co-hosts
- Antoaneta Becker - Director of Consumer Economy, China-Britain Business Council
- Karen Beston - Head of Exhibitions & Events, PS8
- Sarah Henderson - Taylor’s of Harrogate
- Norman Donald - Dean’s