Participation fees:

  • CBBC members: £80 (+VAT)
  • Non-members: £110 (+VAT)

Consumer Programme and Chinese Burns Supper package:

Chinese Burns Supper and China-Scotland Business Awards: If companies wish to join the Chinese Burns Supper in the evening and continue networking with Chinese buyers and the wider business community we are pleased to offer a special rate. Learn more about the China-Scotland Business Awards and Chinese Burns Supper here:

Consumer Programme and Chinese Burns Supper:

  • £150 (+VAT) (CBBC members)
  • £200 (+VAT) (non-members)



Joanna Zhou, China Commercial Manager, Holland & Barrett

Joanna Zhou has been responsible for the launch and operations of Holland & Barrett’s cross-border Ecommerce business in China since 2021. Her knowledge of China, expertise in digital marketing and understanding of Chinese consumers have steered the business to grow exponentially: delighting customers, exceeding the expectations of partners, and reaching substantial milestones.

Joanna is responsible for delivering Holland & Barrett’s trading strategy to thrive in the cross-border e-commerce environment, leveraging key e-commerce platforms such as Tmall, JD, Kuaishou and Douyin. She has repositioned Holland & Barrett as a leading UK health and wellness consumer brand to provide a proposition perfect for China’s growing demographic of health-conscious young consumers.

Prior to Holland & Barrett, Joanna has worked in the scotch whisky, tourism and technology industries in the UK: helping British companies to expand in the China market. Originally from Shenyang, China, Joanna has lived and worked in Singapore for a decade before relocating to Scotland in 2016. She enjoys looking at business challenges from a socio-cultural perspective.


Sarah Armstrong, Founder and Creative Director of lifestyle brand, Pinyin Press

Originally from Scotland, Sarah graduated from Central Saint Martins, London and moved to Shanghai in 2009 to work as an accessories designer for an emerging Chinese brand. Sarah founded Pinyin Press with the aim of creating an affordably priced gifts brand with cross-cultural appeal.

About Pinyin Press

Pinyin Press is a design-led brand of home accessories, lifestyle products and gifts known for it’s illustrative print designs and patterns which tell a story of everyday life in China. The designs celebrate Asian culture through hand drawn illustrations and quality craftsmanship. Pinyin Press retails online and in select stores in Shanghai, Beijing, Hong Kong and Singapore.


Antoaneta Becker, Director, Consumer Economy, China-Britain Business Council 

Antoaneta has lived and worked in China for more than 20 years. In her most recent role as a Director, Consumer Economy for the China Britain Business Council, she has supported numerous British consumer companies entering and expanding into the Chinese market.

Prior to joining CBBC, she worked as a Beijing-based reporter for several international media publications including the Economist Intelligence Unit and USA Today, covering China’s economic and social affairs. She has reported on some of the main trends and policies that have defined China’s economic trajectory over the years 2000-2010 including China’s stateowned enterprises reforms, the emergence of free trade zones, the rise of digital economy and the ascendence of the Chinese consumer.

Antoaneta is a fluent Mandarin Chinese speaker. She holds a Bachelor’s in Chinese Language and Literature and a Master’s in Chinese Contemporary Literature & Film from Peking University. 


Celine Tang, Retail & E-Commerce Sector Lead, China-Britain Business Council

Celine Tang has been based in the UK for the last 4 years and for most of this time she has been working as a freelance Consumer Consultant across the Beauty, Fashion, Lifestyle, Food and Drink sectors.  

Between 2013 - 2017, Celine worked in the New Zealand Consulate General in Shanghai, prior to which she gained an MSc in Social Anthropology from the London School of Economics.