China not only remains the most attractive consumer market for exports growth, but it is also a future lab for all UK brands aspiring to innovate in consumer marketing, AI integration and customer engagement. Given the size of its consumer base and the active participation of Chinese consumers in the development of new products, services and technologies, what the market does will have tremendous implications for UK companies’ own strategies for growth.

We are delighted to share details of our upcoming China Consumer 2024 programme and invite companies to join us for this flagship CBBC consumer event.

China Consumer 2024 is currently fully booked. Interested parties can still register to be added to a waiting list and will be notified if any spaces become available.