Breakout Sessions:
Chinese Tourists and the Promise of Hainan
The emergence of Hainan island as the prime tourist and travel retail destination in China during the last three years of pandemic restrictions has created new opportunities for UK consumer brands but it has also challenged the pre-Covid supremacy of international tourist destinations. Are UK brands ready for the return of Chinese tourists with global pricing strategies? Is Hainan’s evolving free trade opportunity part of their China strategy?
The China Expansion Playbook
Balancing offline and online channels in China can be tricky for UK brands especially as the last few years had seen many of them enter the Chinese market via cross-border e-commerce. What are the pitfalls of offline expansion in the market? Does crossborder e-commerce continue to provide a sufficient route to business growth? What are the Chinese cities that will offer the most desirable outposts for setting up in post-Covid China?
Private Domains and Beyond: Leveraging Livestreaming and Key Opinion Leaders in Chinese ecommerce
Discover the latest strategies and models for success in China's fast-evolving digital ecosystem. Join this session of industry leaders as we discuss the latest emerging sales channels, Chinese influencers and private traffic to mono brand e-commerce sites, working with live-streamers and product seeding.
Innovating in China for Global Growth- The CEO Roundtable
China is at the forefront of innovation technologies being adopted by other consumer markets – changes in the market are happening with lightening speed where top-down government directives meet with consumer demand. Join this exclusive session to hear from UK consumer brands leaders on their China takeaways.