Each focus group will run for 90 minutes – and will offer meaningful insights that will help brands to make strategic decisions, innovate and grow in the Chinese market.

Key details:

  • Date: 30th June 2022
  • Time: 2pm - 4pm BST
  • Duration of each group discussion: 90 min
  • Location: CBBC London Office  

What questions brands can expect to discuss:

  • Product perceptions
  • Product usability 
  • Consumer behaviour 
  • Packaging design 
  • Marketing campaign ideas 
  • Key considerations for making purchase decision 

How to attend this event:

  • Complete the  online registration form 
  • CBBC evaluation
  • Invoice and payment
  • CBBC and UK brands to develop focus group questionnaire list and make sample arrangements (if applicable)
  • CBBC to send Chinese influencers and student ambassadors profiles to participating brands at least five days in advance
  • CBBC to distribute collateral and samples to participants 
  • Brands attend the Focus Group sessions 

Confirmed KOLs

We are delighted to have leading Chinese Influencers and student ambassadors join us for this session. They hold extensive experience in the following platforms and social media networks:

social media platforms influencers

 

 

influencers

Pricing:

Day 2:
Meet the Buyer Package:

  • Members: £640 for four meetings + free access to Day 1 event
  • Non-members: £800 + VAT (as above) 

Chinese Influencer Focus Groups Package:

  • Members: £440 + VAT + free access to Day 1 event

  • Non-members: £600 +VAT + free access to Day 1 event

Day 2 Combo Offer: Meet the China Buyer and Chinese Influencer Focus Group -  10% discount for CBBC Members and Non-Members.

Please note that registrations for this session are now closed.

 

Please direct further related enquiries to Antoaneta Becker here

 

Learn more about China Consumer 2022 here!