China Chat with Holland & Barrett – How China is Reshaping the Wellness and Fitness Industries

Chinese consumers are increasingly looking for self-fulfillment - and in 2025 this means holistic wellbeing which touches all sides of their existence - mind, body, and soul. Instead of aspiring for branded goods that signify prestige and prosperity as they pursue career success, Chinese consumers are turning away from the rat race or involution (内卷) which describes an endless competition with little reward in today's China and instead seeking experiences that elevate their daily existence with a focus on health and fitness. Wellbeing in China in 2025 is a luxury which translates into wellness beyond pure physical health, with an emphasis on mental strength and work-life balance.
Understanding the health and fitness categories trending with Chinese consumer tribes is key for capturing a market share in this dynamic and growing market. The health and wellness sector in China is experiencing exponential growth, increasing by 12.8% to $874 billion in 2024, according to WPIC Marketing and Technologies. By 2030, the market is expected to nearly double, reaching $1.6 trillion.
The first China Chat session of 2025 is graciously hosted by Holland and Barrett who will showcase their latest wellness products and discuss how these translate into their China strategy of becoming a wellness platform of choice for Chinese consumers.
Join us to hear the insights, share in the discussion and enjoy drinks and nibbles with fellow members.
Agenda:
- 3.30 pm - 4.00 pm – Arrival and refreshments
- 4.00 pm - 4.45 pm – the China Chat panel
- 4.45 pm - 5.00 pm – Q/A with the audience
- 5.00 pm - 6.00 pm – Drinks and nibbles courtesy of Holland & Barrett