Simon Mitchell

Simon Mitchell, Co-Founder, Sybarite

Simon co-founded Sybarite with Torquil McIntosh in 2002, their steely focus has always been retail architecture and design and more recently hospitality and lifestyle. Simon has a collaborative working style and is instrumental in the fostering of the culture of Sybarite where work-life balance remains at the core. Sybarite has delivered 2,800 projects to date, amongst those, retail and experiential concepts and designs for notable brands and retail operators of varying scales from monobrands through to master planning. Recognisable clients include LVMH, Marni, Ferrari, SKP & SKP-S. 

The successful repositioning from Shin Kong Place to SKP in China has resulted in a No1 global department store ranking. Project locations include Beijing, Xi’an, Chengdu and soon to launch: Wuhan and Hangzhou. In addition to SKP, Sybarite creatively directed and conceived SKP-S, an ongoing next generation retail concept. The pipeline continues throughout China. Simon maintains a close relationship with Sybarite’s clients in Asia and Saudi Arabia, namely CR Land, Swire and Hongkong Land, The Public Investment Fund (PIF) and KAFD. Simon is a regular contributor and opinion leader for a host of conferences, discussions, and futures as well as being an active business mentor. 

Antoaneta Becker

Antoaneta Becker, Director, Consumer Economy, China-Britain Business Council

Antoaneta has lived and worked in China for more than 20 years. In her most recent role as Director, Consumer Economy for the China-Britain Business Council, she has supported numerous British consumer companies entering and expanding into the Chinese market.

Prior to joining CBBC, she worked as a Beijing-based reporter for several international media publications including the Economist Intelligence Unit and USA Today, covering China’s economic and social affairs. She has reported on some of the main trends and policies that have defined China’s economic trajectory over the years 2000-2010, including China’s state-owned enterprises reforms, the emergence of free trade zones, the rise of digital economy and the ascendence of the Chinese consumer.

Antoaneta is a fluent Mandarin Chinese speaker. She holds a Bachelor’s in Chinese Language and Literature and a Master’s in Chinese Contemporary Literature & Film from Peking University.

Celine Tang

Celine Tang, Retail & E-commerce Sector Lead, China-Britain Business Council 

Celine Tang has been based in the UK for the last 4 years and for most of this time she has been working as a freelance Consumer Consultant across the Beauty, Fashion, Lifestyle, Food and Drink sectors.  

Between 2013 - 2017, Celine worked in the New Zealand Consulate General in Shanghai, prior to which she gained an MSc in Social Anthropology from the London School of Economics. 


More speakers to be announced soon!



  • Free for CBBC members
  • £40 (+VAT) for Non-members


Please note: This event is targeted at consumer brands.

We ask you to express your interest in attending (one delegate per company) and your attendance will be confirmed nearer the time of the event subject to space and final numbers. Thank you for your patience and understanding.