If you or your company wants to succeed in China, CBBC’s Business Culture Training Programme can help you maximise your potential by avoiding some of the common pitfalls when starting to work with China. Taking the time to understand some of the cultural differences can go a long way. 

China is often perceived as being a “difficult” market for a variety of reasons, with a different cultural approach often cited as one of the main areas of concern. Though differences exist, concentrating on these differences can make China appear unduly complex. 
The purpose of CBBC’s China Business Culture Training is to provide trainees with an awareness of China and Chinese business culture, where the differences are, how to spot them, and how to manage them appropriately. Trainees will learn practical skills that can make business interactions with China more successful. 

CBBC’s Cultural Training sessions are free for CBBC Members. Please contact our Membership team for details.

Bespoke training programmes for individual corporate teams are available for CBBC Member and non-Member companies. To obtain a quote please contact our Commercial team.

This training will provide attendees with: 

  • An increased understanding of China
  • An increased understanding of Chinese culture and its influence on doing business 
  • An increased confidence and effectiveness in communicating and maintaining relationships with Chinese partners